Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to having a good website than just the pages. Make an impact online. You want to draw consumers to your site and keep them there. And, you want search engines, like Google, to help lead them there for you. That’s asking a lot from your pages alone.
Posting new website content—like blogs, event calendars, and even images—and linking it to more content enhances the user experience and ups your online credibility.
An Information Architecture is not a site map. It’s a plan that meshes all your website components together to help users access the content they’re interested in (without having to guess where it might be). Having to guess is called the creative burden. If your customers feel burdened you risk them leaving your site and losing an opportunity. An IA helps you follow a process for grouping and linking related content and displaying it following the rules of how people read online.
Working with an IA helps you manage your website workload and add these content options to your website behind the scenes, when you create it. Tangible Words can help you identify what content is valuable to your target audience (like the best categories and tags to use).
Tell us your website struggles and find out how Tangible Words may be able to help you overcome online challenges.
Did you know that by spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When you download this infographic you can use facts to guide your social media content strategy and increase your online traffic. To help demystify social media, you’ll learn: