In the first article, ‘Country Goes Viral: Marketing Your Rural Business‘, we discuss tools that can connect with your customers online. In this article we will look at understanding your customers and how they like to connect with your business to insure your success as a rural business owner.
Knowing your target audience makes writing your sales content easier and more effective. Try to reach your customers using the methods they prefer, be it social media, your website or printed flyers and brochures.
“But remember, all these customer engagement options can be rendered completely useless quickly if you alienate, confuse or misdirect in your content. To avoid these pitfalls define your message then present it clearly, consistently and concisely regardless of the media you are using.”
Electronic newsletters let you link the information to more detailed copy elsewhere online, like your blog or social media pages to keep your audience engaged and better build your brand. Informative content sent regularly creates a following for your rural business. Loyal readers will then share your e-newsletter thus build your audience. This is also a great way for your customers to get information or tips without having to talk to you directly which is important when they aren’t ready to buy.
Contact management tools, such as MailChimp and Constant Contact, let you track who is opening your e-news and what they’re looking at. Use an editorial calendar to plan your e-news content to easily keep it current.
In Canada, be aware of Anti-Spam legislation and ensure you comply. Getting consent to email newsletters is not a barrier it ensures you’re reaching a customer base who wants your product or service and not wasting time on those who don’t.
Face to face meetings with your customers is a good idea even as a rural business. Plan to meet at least once during your relationship and try to see them when they ask to see you in person. Complement a face to face meeting with a dynamic presentation using a web based software, like Prezi. Prezi allows you to easily create and share persuasive multimedia visuals and content to highlight your rural business without the paying for costly software or dealing with finicky presentation tools.
When travel is not an option, there are ways to connect from anywhere. A webinar is an online information session or meeting that you can participate in or host from your computer, tablet or smart phone. Products like Webex offer a free basic service to help you see your clients and present visuals, share documents and answer questions in real time at your customer’s and your convenience. This is a fantastic way to help with marketing your rural business.
If you are interested in attending one of Tangible Word’s webinar series or perhaps you are looking to run a Content Marketing Workshop in your office, please contact Alysha at anytime (1-855-287-3311).
Or take a look at why Alysha Dominico, CEO and Founder of Tangible Words ‘I Left the City‘ to go rural.
Email marketing is still an effective way to reach interested buyers. You can keep your emails out of your recipients’ trash folder when you pay attention to four essential components of successful email campaigns.
Find out what word you need in your email subject line to guarantee a higher open rate, plus:
Gone are the days when sandwich boards and flyer postings were the mainstay of your advertising reach. Access to the internet and online marketing tools are your best friends when marketing your rural business.
You must connect with people, frequently and simply. It’s not as difficult nor as costly as you might think. There are lots of online tools for reaching your customers, many of which offer free basic options to get you started. You need to decide which ones will work for you and your customers.
It starts with a basic website, so let’s agree that you need a basic website so people can find your rural business or product online. Your website must now create interest and attract new customers to your business, wherever your location. This is the part where understanding content marketing comes in handy.
You’re in the business of selling a product or service. Once customers have decided to purchase that product or service, convinced by the benefit driven copy on your website, you’d like to help them pay for it quickly and conveniently. There are many options to help you add e-commerce to your business and reach consumers worldwide. Start your e-commerce solution search by defining your business needs. Plus, determine whether you have the technical skills to manage it or how much you can afford to pay someone else to manage it for you.
Free website building software, such as WordPress, offers plugins to provide simple PayPal payment buttons to your site. This is a simple, workable solution you can implement with limited skills to help when marketing your rural business.
Any website content should be defined by keywords known as SEO to ensure your business ranks higher in the search hierarchy than non optimized sites. These words are unique to your business type, such as “handcrafted” and “wool sweaters”, not knitted shirts. Using these words limits your competition, those who may be vague in their content and miss out on SEO. It takes know-how to write SEO based copy, but the effort pays off in increased online profile to boost your sales.
Good SEO writing is even more effective when the content stays fresh. Regular blogs enhance your business’s online reputation. Blogs can be quick notes about upcoming events or deals, business based opinion pieces, or comments on articles you’ve read relevant to your business. Try one. And remember, you know your business and consumers will be interested in what you have to say, and so will Google. Still think you don’t know what to write or have the time to do it? Content writers are available to write your blogs too.
Marketing your rural business is so much easier with social media at your fingertips. The key is to use social media effectively for your business—it’s not the same as your personal use—and get the best return on your time and energy investment.
Testimonials are success stories as told by your customers and often say what you want to better than you can. Plus, they come from people who are truly satisfied with your service or product whose feelings and needs reflect those of others seeking your service. A few words are enough to highlight one or more features of your business and how it benefited them.
Contact Tangible Words to help you better understand, plan for, write, or manage marketing your rural business so you get recognized and generate more sales.
Also see how Alysha Dominico, CEO and Founder of Tangible Words discussing being a rural business and what has helped Tangible Words grow as a rural company.
Did you know that by spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When you download this infographic you can use facts to guide your social media content strategy and increase your online traffic. To help demystify social media, you’ll learn: