“It became clear that we needed to work with Tangible Words to help deliver our recently specified Communications Plan targets.” Suzanne McFarlane, Community Relations Coordinator, MVCA
The project had a phased approach utilizing Tangible Words’ Quality-Assured Process, which embeds checks and balances to ensure the achievement of each strategic objective.
Phase 1: Create Strategic Communications Plan for MVCA website.
Phase 2: Design Information Architecture of Website for user-friendly navigation.
Phase 3: Develop SEO Messages. Plan, develop and create Positioning, Branding and Direct Response messages on website pages.
Phase 4: Offer Workplace Training for Long-term, Sustainable, Strategic Communications in-house by MVCA staff.
“Tangible Words led Mississippi Valley Conservation Authority (MVCA) on a project plan and calendar of events that was professional, organized, to-budget, always on-time, and often surpassed our expectations for product delivery.
It became clear that we needed to work with Tangible Words to help deliver our recently specified Communications Plan targets.
Tangible Words has always used both a short and long-term approach to our communication goals with every deliverable:
MVCA is already making plans with Tangible Words to develop and deliver our 2014 Strategic Communications mandate.”
Suzanne McFarlane, Community Relations Manager, MVCA