Online Content Writing

All Great Email Marketing Uses This Formula

In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:

Offer + Incentive = Action

Sounds easy but many of our clients wonder what their business could offer and how to make it profitable. Here are some examples to get you thinking.

  1. Kids eat free (offer): at Your Restaurant (action) Tuesday nights (incentive)
    ——> parents eat = profit
  2.  Free printer (offer) with purchase of computer (action)  by X date (incentive)
    ——> they buy cartridges, paper = profit
  3. 50% off (offer) this week (incentive) if you book a hotel room with Our Company (action).
    ——> profit (room service, parking)
    Now try it yourself. Write out 5 Offers and then finish them with an incentive and action. Here are other ways to turn visitors into customers.

What is an Offer, an Incentive and an Action when Email Marketing?

Email Marketing takes time and effort so you want to ensure that your reader’s benefit from the information you share but also that they take interest enough to contact you.

So What is An Offer, Incentive and Action?

Offer = a reason to engage.
Incentive = a reason to act NOW.
Action = how to take advantage/act now.

Using all three at the same time is the killer combination that gives you a better chance for customer response.

 **But remember your offer must be aimed at your  target audience’s interests. Take a look: ‘Email Marketing Does Work,  It’s Just Done Poorly By Many People.”

Other Email Marketing articles that could help:

Getting it Done vs Getting it Right When Writing Content Online

My younger cousin was applying for a scholarship recently and asked me to pass my eyes over his application to see if I thought he’d clearly answered the questions, and to make sure he hadn’t sold himself short.

Wouldn’t it be easier to implement all feedback at once?

First I asked him for the Word version, and then I sent him some quick feedback on Facebook (our message medium). Later, he sent me the Word version and I asked him if he had implemented my first set of feedback. He hadn’t. And I don’t blame him, he was thinking like his education system had inadvertently trained him to think: “Wouldn’t it be easier to implement all feedback at once?”
But actually, once we are starting to write content online, we need to think like professional writers so that we can utilize the best practices of writing in an age where content marketing is prolific and we’re asked to read lots of words each day.

Professional writers know that with every pass at a document draft, we make it better.

Every time you work your ideas and rework them, you’re improving the message for the end user.
That’s why part of our quality assurance process for Tangible Words website copywriting and content marketing is to draft and edit your content 8-10 times in house before we ever present the copy (for websites or anything else) to the client.
First our copywriters are asked to draft an early draft 2-3 times on their own. This way they have brainstormed the topic and organised the ideas, a 3-step drafting process on its own.
gathered-around-computer-150x150 Getting it Done vs Getting it Right When Writing Content Online
Next, the copywriting comes to the desk of the Principal Copywriter for the file, where it is worked over 2-3 times, with a balancing check of re-brainstorming based on the Brief to make sure all the company’s ideas were included in the copy.
Finally, the copy is presented to the client, who gets to use their industry experience to help with minor edits like adjusting wording and phrasing that they feel better suits their comfort level. This happens in the form of another 2-3 drafts.
This is a highly intensive, quality-assured copywriting process that Tangible Word’s content marketing firm follows, because we know the importance of organising your ideas before working on the phrasing.

Re-Writing Your Website? You have a Decision.

So when you’re working on Draft 1 of your website, and you’re still exploring what your company will do, and what value you offer prospects–that’s a good time to consider what you need.
Using a cheaper writer on some place like ODesk, etc. where you’ll be able to find a journalist trained or English degree holders keen to practice their writing skills. Or a professional website copywriter, trained to write online with your clients in mind and who knows there is more to writing content for your marketing than just getting a few clean sentences down.

Food for thought? Or perhaps you should vote?

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Brochure Content Case Story

Before: The OnTime Group (A Transportation Company) Had These Problems…

1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and there didn’t seem to be a set process for completion in place.

2. So far, the content in the early drafts of the brochure seemed inaccurate, or “not quite right” but no one really knew how to fix it and finish the job.The images and layout that the graphic team had created were good, but the messages around the text needed help.

3. Trying to complete the editing in-house was confusing. They’d been going back and forth trying to make adjustments to the wording, but besides basic grammar, no one knew how to fix the other key components of writing: like aligning messages with the target audience’s needs; creating a logical flow and a structure that was simple-to-read.

After: The OnTime Group Got The Company Brochure They Wanted

Tangible Words arrived with a structure to complete the project, giving The OnTime Group a sense of control again.

1. First, an investigative process was needed to understand the work that had been done and the “big picture” concept The OnTime Group wanted.  The OnTime Group was immediately happier because Tangible Words’ process had everyone on the same side before we started messing around with text and making edits – the goals and expectations were shared, all input was collected so all key DMs’ (decision makers) opinions were included from the start.

With “big picture” established,  Tangible Words managed the rest of the details: what words would create the big picture message? 

2.  The confusing elements (like different messages directed at separate target audiences) was no longer confusing. The sales benefits (and value) of using The OnTime Group was identified and separated for each target audience.

3. The ideas were selected, deleted, rewording, reorganised and rewritten so that they made sense, and met The OnTime Group’s expectations. Plus, a PROCESS FOR EDITING was now in place. So the client didn’t feel like they needed to “rewrite the brochure” just because they wanted to change words.

4.  Tangible Words wrote the text of the brochure to suit the preconceived images and graphical layout of the brochure.

5. The copy for the brochure was created in 5 business days (a guarantee we offer all companies) so that the brochure they wanted (that had been taking 4 months or more) was created within a week of meeting with Tangible Words.

And here’s what The OnTime Group had to say about the experience of working with Tangible Words.

Check out these case stories where website copywriting helped other businesses get what they wanted.

Content Marketing Series – What are your content marketing rules?

We had some questions about preparing for the next change in SEO rules from search engines like Google after the “Google’s New Rules” post.

However Google changes the rules, the free indexing of your site will always be based on your creation and dissemination of good content.

Search engines will always try to get rid of spammers (who are evil) and ruin the authenticity of search engines. Thus, search engines will always fight and find ways to excommunicate with dodgy sites. It makes sense: the search engine’s legitimacy is based on their ability to give valuable recommendations to their users. So crappy content will always be penalised.

What are your content marketing rules?

  1. Have updated content: currency is really important online. Updated content trumps outdated content.
  2. Have relevant content: if your headline promises one topic, make sure your keywords and paragraphs deliver.
  3. Have valuable content: organise your content around great stuff your ideal customer wants to read.

 

Content Marketing Series: ‘to be evil in an SEO context’

What does it mean “to be evil” in an SEO context?

  1. To copy someone else’s unique content. That’s plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words.
  2. To try to cheat organic ranking by keyword stuffing. You can no longer “stuff” your keywords into content or website structures. You’ll be docked in your ranking and perhaps even excommunicated from search engine rank entirely.
  3. To cheat on the organic rank benefits of “backlinks” (by purchasing backlinks or creating “watered” down ones of your own). People should link to your content because you provided something interesting. For instance, I came across Ocean Feather’s blog organically today after I entered a search term and their company blog post offered me the exact answer I was looking for. (That’s how content marketing should work!)

Now, here I am, giving them SEO credibility by a) talking about them in positive light on my site and b) sharing their site with you via built-in hyperlinks. When search engines see a reputable site linking to Ocean Feather’s content (i.e. a “backlink” to their site) the algorithms start to trust their content more. The Search Engine thinks, “Hey, someone good is linking to that site, it must be great content; I’ll keep recommending it.”

4. Also, posting the same article to a bunch of free sites simply for the inexpensive link back to your site used to be acceptable. But now algorithms see this as “a cheat” to strengthen your own position. (It’s better if other people authentically recommend your content “because it’s awesome”, rather than you deeming it “cool” and re-submitting it over and over.)

5. And further more, you have to beware of your associations. You can’t link up with people who do these “evil” things. That’s what Ocean Feather means when they talk about creating “good neighbourhoods” online.

 

Content Marketing Series: Google’s New SEO Rules-how it affects you?

There’s always a lot of talk online (by people who like to guess at Google’s search algorithms, and general “leaders of the SEO pack”) aboutGoogle’s New SEO rules: how to follow them correctly or, from the unfortunate “black hat” types – how to break them.

Considering the fact that the search engine is the ultimate judge as to how you will rank, it makes sense to me that you should follow their rules. As Search Engine Industry leader, Google’s new SEO rules (the “Penguin” update) is proof of how you can get burnt by not following sound SEO principles.

And if you’ve hired an SEO Marketing firm, it’s up to you to protect your company’s online integrity. Make sure you ask your SEO marketing team how they are following honourable SEO principles.

In the Penguin law, everyone who has been posting duplicate content just to increase their organic SEO rank is going to be penalised (eventually) for not providing unique content.

Unique content = content that does not exist (word-for-word) elsewhere.

Do you have to write everything yourself now?

Of course you can still reference great content (videos, photos, blogs, comments…) that exist elsewhere. You can still do reviews as part of your content marketing strategy. But you cannot copy whole chunks of text. It’s safest to write your own intro/review and provide a link to the original content.

Remember, Google is a librarian. For the same reasons librarians want it to be easy for you to find the right book, Google wants their Internet searchers to find the best link after a keyword/keyphrase search.

As an international (Toronto; Ottawa; Melbourne) copywriter, I really like the summary given in Ocean Feather’s blog May 19, 2012  which focuses the argument for good SEO principles on Google’s motto, “don’t be evil.”  Next Post: “What does it mean ‘to be evil‘ in Content Marketing?”

 

How to Manage Content Marketing

Manage Content Marketing: Use phases like these and you will be more successful. 

1) Content Strategy and set KPIs

2) Content research and collation

3) Determine and find audiences and sources for dissemination

4) Content creation, client feedback, adjustments and scheduling

5) Dissemination to various sources and audiences and track KPIs.

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Now you might be wondering:

 

What is “Content Marketing” Anyway?

“Content marketing” is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?

Why every small to medium company needs content marketing:

Everyone is buying stuff online – even if we aren’t actually using e-commerce; we are researching products and brand names like crazy. This means that the most information wins:

  • Whoever communicates “the best” is more likely to persuade us because we are analytical, trained shoppers. We have objections and your content marketing is your opportunity to make us feel better.
  •  Whoever communicates “the most” is more likely to be stumbled upon more times. The more you connect with your audience (in meaningful ways) the easier it is for prospects to trust you–even if they are learning to trust you from a website. And you already know, there is no sale without trust.
  • Whoever communicates by following “SEO” principles will be found more readily and quickly by hungry prospects. Internet readers are impatient. Being found quickly is essential to the sales process–and not to “rush” the sale, but to build rapport and to become known.
  • When two companies are parallel in ability, leadership and the thinking behind the company become essential to helping readers make an educated purchasing decision. Well-planned content marketing has the potential to communicate the intelligence and leadership of your company.
  • Communicate to become a trusted advisor. Journalists are searching online too: when they see your publications they may pick you up in their “content feed” or think to interview you for comment on industry issues. For instance, Canada has two national newspapers: The Globe And Mail and The National Post. Recently, Tangible Words appeared in the National Post based on part of our content marketing plan.
Your business blog can be a source of content marketing, but you shouldn’t just post on one website. Here’s how to manage content marketing.

In Summary there are 3 Principles of Content Marketing:

1. Publish great content to build trust and establish credibility.

2. Publish frequent content to communicate with authenticity and to stay ‘in the game’.

3. Publish SEO-friendly content so people can find you more easily, more quickly, more often.

Review of a Good Website: Mailchimp

Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can use. Mailchimp is free but there are others like Constant Contact that you pay a small fee and do get a few more capabilities.

Online content writing is essential for a business to build rapport with clients online.

Review #2: Mailchimp (www.mailchimp.com)  

1) Metatitles – Search Engine Optimization is critical when writing online. Not only do your key words need to be throughout your content, but don’t forget the meta titles on each page. For those that aren’t sure what they are, when you open a website, on the top hand corner (usually in grey), you can scroll over it and words should appear. Unfortunately most businesses don’t implement themselves, or instruct their website developers to make sure these contain their keywords and not just the title of the company.

Mailchimp does this well. On the home page the meta title is: Email Marketing and Email List Manager and THEN their company name. These are the words they have chosen. If you look at Tangible Words, you will see Toronto Copywriters, Melbourne Copywriters, Website Copywriting, Content writing and THEN Tangible Words.

2) Call to Action? – Make it easy for readers on your business website to get in touch. Remember you have 3 seconds to attract their attention and if they don’t contact you soon after, you may have lost them for good.

Mailchimp-300x156 Review of a Good Website: MailchimpMailchimp is clear that all they want us to do is “Sign Up for Free”. Who wouldn’t want that. Not only is the Offer amazing (free) but it makes you want to take action and click the button.


 

 

3) Ease of Finding the Information – as we are all readers online, we know how frustrating it can be, when you go to a site and you can’t find the information you are looking for, or you don’t know where you are supposed to go next. That is why website storyboarding your business website is important before you start revamping or cleaning up your online content.

Mailchimp: Since they are an online service that can be completed without really any interaction with a human being, it is essential that their navigation is clear. They have done this with clear buttons at the top of the page, clear content on how to get started with interlinks for their readers. You don’t have to go far to find out what to do next.

Overall: Mailchimp has a clean and clear website. Not all businesses have only one main service that can be purchased right online, but if you do have a ‘shopping cart’ type business, then take note on what Mailchimp has done right. You don’t always need long copy, or tonnes of pages to convert readers into customers online.

So what do you think makes a good website?
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How to avoid online plagiarism in a Web 2.0 World (Plagiarism Pt.3)

As a website copywriter in Toronto and Ottawa, I run into plagiarism issues frequently. In our first article I ask the question: Are we guilty of plagiarism in this Web 2.0 era? Do you think Web 2.0 is screwing around with intellectual property rights?

What do you think?

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Thoughts on avoiding online plagiarism:

1)    Give names to your terminology

2)    Publish a book – to capture your knowledge in print first, it seems safer than any other form (PPT, Blog, LI groups)

3)    Keep a running works cited list of everything you read that changes the way you think – include the page URL, the author, date and time you read it.

4)    Publish a works Cited list at the end of every online article and blog post you write

5)    Publish theories –people will remember it. For instance, Simon Spinek is cited often and no one will ever forget that he was the original creator of The Golden Circle theory.

We all must hold ourselves accountable to the things we believe-or how will there be any integrity left in the world?

 

Web 2.0 Content can affect intellectual property rules-Plagiarism Pt 2

This is the second post in the Web 2.0 Internet and Plagiarism Series. If you read the first post on definitions of plagiarism, you’re now wondering: “Why Web 2.0 Internet might be screwing up all intellectual property rules–and the concept of plagiarism entirely.”

Web 2.0 Internet includes using Social Media and the concept that EVERYONE (including people who can’t write code) can publish.

IMG_0006-225x300 Web 2.0 Content can affect intellectual property rules-Plagiarism Pt 2

Does Web 2.0 make plagiarism rules murky?

Now all people can simply type and press “Publish” and bang! Your words are online.

Web 2.0 has enabled ease of publishing. Content Management Systems (CMS) like WordPress, your website or even social media platforms (Facebook; Twitter; your free Blogger Blog) now allow you to publish content without any knowledge of coding (HTML or similar).

Thus, the Internet is now overwhelmed by writers both good (informed) and bad (uninformed, uneducated).

Content has become unreliable. “Who is publishing it?” We wonder. “They’re not likely trustworthy,” we assume.

I built Tangible Words because of that suspicious feeling we all have: “you can’t trust people online, and you especially can’t trust companies.”*

Why the Web 2.0 Internet is a constant threat of plagiarism:

When you’re on Twitter, Linked In, Google +, Facebook – you’re constantly clicking links and going to read something new. We’re learning on the Web 2.0 Internet ALL of the time.

Because content is at risk of being seen as crap, people are constantly producing GREAT original content on their blogs—introducing new terms, new theories—by way for their blog, website or video blog. So we’re learning and integrating ideas form people all the time. AND, because of that, does it not also follow that we are stealing from people all the time.

You used to write a research paper with a notes list of all the books you read along the way. You had to keep track of all the websites you visited so you could create a Research list as you went along.

But I’m writing a book right now about all of the things I know and believe about website copywriting. Much of what I’ve learned, I’ve learned from reading online over the last 5 years. I didn’t know I was going to write a book. I simply am sitting down now and letting some of my knowledge pour out of me.

How can I possibly remember which articles have influenced me? I can mention names, but to do a works cited list is near impossible. Am I not now, also guilty of plagiarism?

It is a gut-wrenching accusation for the true academic and any content writer—but how can we avoid it in Web 2.0, learning all of the time as we are?

Plus, when you publish there is no librarian hanging over your shoulder or teacher requesting a Works Cited List—no blog post requires it.

How much of what I know have I learned from other people’s proprietary content? I look on Twitter, or Google any time I have a question, I get it and promptly forget the URL such that if I don’t bookmark it I may never find it again to my own fury. So how do we make sure we aren’t making the same mistakes we dread in others?

* = I help companies create trust with their audience by talking to customers in the way customers want to be spoken to instead of saying stupid things that makes everyone suspicious of you. It’s a win-win situation for both customer and company, because it’s about communicating with intergrity.

The Web 2.0 Internet – are we all guilty of online plagiarism?

This is the first post in the series “The Web 2.0 Internet World and The Guilt Of Plagiarism.” 

Why the Internet makes people nervous about online plagiarism

In early Internet days the threat of plagiarism shook librarians to the core; but all of that is so long ago forgotten. Now the Internet-for-research cause is championed such that “intellectual property” battles seem the sole problem of recording studios and TV channels fighting big court warfare to shut down the likes of all who followed in the Napster trail. You’re familiar I’m sure.

Plagiarism is reproducing, borrowing, or copying more than 10% of any original document, idea, or set of words, that does not exist in the realm of public knowledge without permission or appropriate citation. Allow me to talk in first person to give you some examples.

Example of online plagiarism:

Copying my website pricing packages page and using it to create your SEO marketing package is plagiarism (because you’ve copied 100% of the page, you’ve used my words and my ideas).

You might be thinking, “but it’s not plagiarism because a website page is in the public domain – so it exists for all to see.” But you’d be wrong. The copyright emblem at the bottom of my website tells you all content that appears here is content created by our company.

How do you avoid Plagiarism online:

Our online writing workshops participants, and even my content marketing clients, often ask me – can I use other people’s content on my company blog?

  • Can I use other people’s photos? (e.g. you want to use your Snipping Tool to take a photo of someone else’s photo.)
  • Can I copy and paste someone else’s article?
  • Can I copy the words from someone else’s webpage?

As you can see from the possessive term “someone else’s” – all of this content belongs to someone else (i.e. it is “property”). The first person to publish content gets Copyright privileges. To “re-publish” content someone has already published (and thus who has copyright privileges on the Internet) either without permission or without proper citation is plagiarism.  **Keep in mind I’m not speaking as a copyright legal expert, I’m just using my university degree to explain this to you. **

Proper permission and citation includes:

  • Link back to the original appearance of the article.
  • Mention the author’s name with a link to their site.
  • “Ping” the author of the site with a “trackback” to alert them that you have posted about their content.
  • And always check the “Creative Commons” licensing for photos and videos previously posted on supposedly “Free” content sites.

In the past, you were safe using these methods. All of these original ideas would be properly cited—and the author would THANK YOU for the mention. Because backlinks are so prized in SEO (when someone else’s website or blog links back to your site)—authors were only too happy when you gave them a link and referenced their article.

Hence, the concept of “going viral” became covetable and profitable—once your content ‘went viral’– you would also be accredited for creating the awesome, original content, and you could track your influence from the number of times it was passed on.

Now we’re all on the same page about the definition of plagiarism. And if you’re still keen on how Web 2.0 changes all of that, subscribe by RSS so you’re sure to catch the next post “Here’s why Web 2.0 Internet might be screwing up all intellectual property rules–and the concept of plagiarism entirely.”

Blogging Series: Plan Your Business Blog with an Editorial Calendar

Writing online content consistently is one website copywriting technique you should pay attention to. Many small and medium businesses are now using a business blog to add this content. However how do you make sure it is being done?

An Editorial Calendar for Your Business Blog is Essential

Blogging-Calendar-144x150 Blogging Series: Plan Your Business Blog with an Editorial CalendarWe have just been working on continuing our editorial calendar and it occurred to me the importance of this activity for all  businesses.

Many of us when starting a blog, have a few great articles in mind, but after they have been published, what next?

To build an effective blog, you should always start with a content plan and then an editorial calendar. Not only do you not want to run out of things to say, but you also want to think in advance, how you want your readers to go through your content, and what type of content and frequency they would be interested in.

Categories should be planned for your business blog

When planning when to write your blog articles, think about how you are going to categorize them. Categories is like filing. You want to make it as easy as possible for your readers to find your articles and more importantly, articles they are interested in.

3-Steps to Planning Your Editorial Calendar

1) After completing your content plan, decide on what categories to file each blog article into.

2) Consider the frequency of your blog articles. Do you want one blog article a week? a month? 5 per week? (Keep in mind that in order to make a significant impact on search engines, consider publishing a minimum of 4/month but more effective 20/month).

3) Choose specific dates or days of the week for your blog articles to be published. Also ask yourself, do you want similar topics being published in row, or scattered throughout the month?

Other ideas and tips on business blogging:

Learning to Use WordPress for Your Business Blog – Kingston

Been wondering about how to get started—and make the most of—Wordpress for your business blog or website? WordPress is a CMS (Content Management System) letting you publish freely so you can update content and features as easily as you would on Microsoft Word.

Everyone keeps talking about WordPress because it’s the #1 Free Online Blogging and Website Software. This full day workshop will save you the time it takes to familiarize—and master—Wordpress whether you’re a business blogger or using it for your business website. BRING YOUR LAPTOP so you can play, ask questions and discover how this innovative Web 2.0 software can boost your business online.

You’ll leave knowing:

  • How to publish content – and schedule it in advance.
  • How to control spam and what other people post on your blog.
  • 7 Essential Free Business “Plugins” for your site.
  •  The connection between your business blog and Search Engine Optimisation (SEO).
  • How to blog more effortlessly.
  • PLUS – You’ll have time to create a business blog!

BONUS inclusions for this workshop:

  • One-on-One assistance working through WordPress Software
  • ‘Top Tips Using WordPress for your Business’ e-Book

 

– a light lunch will be provided
– *Workshop fee is $85 dollars*
– Register Today

Is there a gap – what your website says you do and what you really do?

How well does your website content promote your company?

79% of people who want your service, are using the Internet to judge you.

If you’re acutely aware that the flaws in your website are worse than a divet-filled golf green, it’s time to think about redeveloping your website design—and your website content.

To minimize the “gap” between what your website says you do, and what you actually do, consider an internal team-meeting, or an external professional consulting service to help you articulate what you do and what your customers love about your services.

Three Ways To Improve your Company’s New Website

1) Planning your website content with a website storyboard is one of the best ways to ensure your company message is communicated in a way your customers will want to listen.

A website storyboard should be much more thorough than a list of page names. Think about:

  • What content you want on each page? Don’t be repetitive, each page should be unique.
  • Does the content speak in the language of your customers?
  • Are you clear on what your company can actually do for your customers?

2) Use Graphic Text (Headlines, Interlinks, bullet points, etc.) to make it easy for the reader to go through your website content. Get rid of all that long text you likely have on your old website and break it up using graphic text.

3) Offer, Incentive, Action – after you have spent all of that time and money to make sure that people find your website online, now you need to make sure they actually “DO” what you want them to do. You don’t want them to just visit and leave without contacting you, buying something, or at least downloading helpful information.

Other helpful Content Marketing articles:

How do you write website content that builds rapport?

Is your website content grabbing all the business you can?

Not sure where to start with website copywriting? Join us at one of our workshops or webinars.

How to Improve Your Website Content and Build Your Business workshop

March 21st, 2012: “How to Improve Your Website Content and Build Your Business’ workshop – Markham
– 1pm to 5pm; Hwy 7 and Warden.
Register 
Now.

Here’s a workshop to help you transform your website into a powerful sales tool. You’ll learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, discover how to share your expertise, and get feedback on your writing all under guidance of an e-literacy expert and website copywriter.

Learn from multiple examples, asking questions and time to rewrite your website homepage. So you will leave the workshop with:

  • A Storyboard of your website content
  • Headings and subheadings that work more effectively
  • Content focused on your customer (WII.FM?)
  • Guidance on language and online writing styles
  • A plan of action to start relationships with your website visitors

BONUS inclusions for this workshop:

  • “How to use Twitter for your business” e-book
  • ‘How To Fix Your Website Content To Attract More Prospects’ – E-book

Business Blog Series – How to Publish Posts on your Business blog

Business Blogging is essential to building rapport with your clients online. As a website copywriter we cannot encourage you enough to create trust and nurture relationships through blogs, e-newsletters and of course your business website.

We hope we have helped you with understanding the importance of business blogging:

So if you are new to using WordPress, then it is important to understand how to publish posts on your business blog.

  • Publish Immediately or Schedule: The great advantage of WordPress is that you can write many posts at the same time and schedule them for future dates so you ensure you are consistently posting to your audience
    Publish-Post-on-WordPress Business Blog Series - How to Publish Posts on your Business blog
  •  Categories: To make it easy for your readers, you should create general categories that you can file your posts into. For example, in this post, we filed it under ‘Blogging for Business’; ‘DIY Small Business Website’; ‘New Business Help’
  • Tags: what keywords are important in your post? What would your viewers type into a search engine to find this blog article?
  • Comments: You want to make sure you encourage discussion on your blog or website.
  • Links: Try to interest your readers so they stay on longer. Add interlinks in your content that are relevant so they click through.

Write Better E-newsletters and Sales Letters Workshop in Markham

An evening business workshop event to help you improve your online content writing from a website copywriter. Don’t forget to register in advance, Markham! Here’s what you’ll learn tomorrow night:

Nov 8th: “Keys to a Better Sales Letter and Enewsletter” presentation – Markham

Need to get in touch with new and existing clients? If you’re wondering what it takes to get prospects to respond to your letters and e-newsletters, learn it in this session. Create the campaign your clients want to grab onto, and gain the confidence that make prospects listen.

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Live Grammar Help on Twitter from Toronto Copywriter

I was copywriting a client’s website, and stumbled upon a grammatical query. (In an early draft, I managed to trip myself up with one of those complex sentences I don’t usually recommend for online content writing.)

I knew I needed to fix the sentence in general; but it was also bothering me that I could not remember the rule for pluralisation of collective nouns with singular verbs and plural pronouns.

Luckily for me, working with language is what I do all day. So I was justified in spending time hunting online for an answer to my grammatical query. And I found it. But in the process, I realised people have problems like this all of the time when writing; and they pretty much are just looking for a quick ‘yes’ or ‘no’ to their grammatical question.

After all it takes extra time to wade through the technicalities and various grammatical scenarios. Fortunately for me I often know the quick answer (so Tangible Words’ Toronto and Ottawa Copywriting business can flourish!) 🙂

But I thought I’d share the love online to help people out with Live Grammar Help.

From now on, if you’re looking for a quick answer to a grammar question, tweet your question with the Twitter hashtag “#grammarhelp” and I’ll get back to you quickly.