In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you’ll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial advisor. Even non-profit organizations need to market because they’re competing for supporters of their cause.
But you know you’re better than your competition, right? How? You need to articulate exactly what makes you better. Once you’ve defined your unique selling proposition, use your website content to tell people about it and how your business benefits them. That’s the crux of copywriting and why you need to think about the copywriting return on investment for your Ottawa business.
While you’re thinking about how you can fit professional website copywriting into your budget, remember this: your website copy is not “Rah Rah, look at us!” It’s “Hey, here’s what we do that’s exactly what you’re looking for, let’s talk”.
No confusing BS language that doesn’t tell your consumers anything. Tell it like it is, and if they want what you offer they’ll call; if they don’t, you’d never get their business anyway.
Tangible Words does business across Canada and abroad in Australia, and we’ve set up shop in Ottawa too. Contact Alysha to get personalized and professional content management and website copywriting services from people operating in your area.
In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.
When you take the time to write down the types of content you think you need, you are able to refine your content planning and devise ways to freshen it up or forget about it if it’s become irrelevant.
Plus, longer term scheduling lets you define messages that can be recycled. This means you can send out the same core messages (like seasonal events) but you can change up the language or add some new ideas without reinventing the wheel. This makes time for when you do have to have to dig a little deeper for inspiration, to frame new messages for things like fundraising campaigns or project success stories.
“This doesn’t mean you’re not going to want to use these new social media tools, however, when you have a plan you can spend more time figuring out how to use them and less time pulling content out of a hat to keep up.”
3. You Can Pass It On
You can take your editorial calendar and easily assign tasks to coworkers. Take advantage of a gifted social media user or subject matter expert willing to help publicize the organization. Plus, if you’re still a bit doubtful of passing the writing torch you can get them content writing training.
Even after you’ve planned your year, lined up some coworkers to help, and started drafting your blog posts you might still find that time is limited. Get help from professional website copywriters, in Ottawa, Toronto, Belleville, Bancroft, or Melbourne, who’ll take your calendar topics (or help you define them) and create the content you need when you need it. Plus they’ll make sure your messages are effective at reaching the target audiences you’ve defined.
Find your peace of mind and see a return on investment with Tangible Words quality assured process from one-off writing assignments to yearly content partnerships that will help you meet your communication goals.
Email marketing is still an effective way to reach interested buyers. You can keep your emails out of your recipients’ trash folder when you pay attention to four essential components of successful email campaigns.
Find out what word you need in your email subject line to guarantee a higher open rate, plus:
Tangible Words and Amer & Associates will be leading a dynamic strategic planning workshop for the Ontario East Economic Development Commission (OEEDC) and OMAFRA to help you keep your rural community moving forwards in a way that will ensure your stakeholders will support your work.
This 2-day course will be offered in Belleville, Kemptville and Kingston starting on Thursday, May 14th. You can learn best practices (and insider information) from practitioners with a plethora of real examples to share. Whether you need to review your existing plan or develop your first one, learn first- hand the process, skills and resources you’ll need to deliver a strategic plan.
“It was very apparent Tangible Words listened to what we were looking for by the copywriting choices they made. After the 1st draft review, Dan and I both felt Tangible Words had a great understanding of his business and trust Tangible Words to make the right decisions. Well done and appreciated.” Kimberley Day, Sonshine Hot Tub Services in Ottawa
Join Tangible Words and Sales Professionals of Ottawa on Tuesday May 13th at 11:30am for lunch and a seminar on:
How can you better manage your website information to keep clients engaged and to reassure prospects? Here’s a website content seminar in Ottawa to help you transform your website into a powerful sales tool. Learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, and discover how to share your expertise all under the guidance of an e-literacy expert, website copywriter and trained facilitator.
Date: Tuesday May 13th, 2014
Time: 11:30am – 1:30pm
Location: Clocktower Brew Pub, 418 Richmond Road, Ottawa, Ontario
In our next article we will provide a “I Want A New Website Design” Checklist so that you are better prepared when choosing a website developer.
Tangible Words is not a website developing company.
Tangible Words is a website copywriting, content marketing, strategic communications company. We have a few hand selected website developers in Ottawa, Toronto, and Melbourne, Australia that work with us to provide the best website redesigns and a smooth website content implementation process for our clients.
How can you better manage your website information to keep clients engaged and to reassure prospects?
This Ottawa website content seminar will help you transform your website into a powerful sales tool. Learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, and discover how to share your expertise all under the guidance of an e-literacy expert, website copywriter and trained facilitator.
☐ An Understanding of your target market.
☐ Headings and subheadings that work more effectively.
☐ Content focused on your customer (WII.FM?)
☐ Guidance on language and online writing styles.
– Free E-book: 21 Articles To Help You Improve Your Website Content
– Free E-course: The 7 Steps to Improving Customer Engagement
When: Wednesday, February 12th, 2014
Time: 7:30am – 9am
Where: Mambo Restaurante Nuevo Latino, 77 Clarence Street, Byward Market, Ottawa, ON
Join us for breakfast at Mambo Restaurant, mingle with fellow Ottawa businesswomen over breakfast and learn valuable information to improve your business and your life!
Register today! You can cancel your registration with a full refund up to 4 days prior to the event. Also, the price goes up to $25 on February 8th!
Parking is only $2.00 until 11 am at the City of Ottawa parking garage (across from Heart & Crown on Clarence). Mambo is very close to Heart and Crown (less than a block away on the same side of the street).
You can write this off as a business expense. Convenient, central location in Ottawa with inexpensive parking!
If you would like to get more involved, have an idea for an event, or just want to find out more, please contact Ann Gregory at firstname.lastname@example.org or 613-594-8700 x103.
A Content Strategist and expert in e-literacy, Alysha helps small and mid-sized companies in Australia and Canada communicate with customers in more [Tangible] words.
They are development specialists. They don’t do website design because they recognize design is a whole other skill set and thus, industry.
They have a great point and this made me think about the website content clients we work with and what their experiences have been when updating their website design and website content.
Our Conclusion: don’t bundle your content strategy and website content with website design and development – it’s all separate. Find a specialist company – and preferably one who can also train your staff to manage the in-house marketing you need to do on a daily basis.
You want people who are dedicated to best practices in their field. Not those focused on trying to be a one-stop shop – usually this means doing an ‘ok’ job on all areas, rather than a professional, knowledge-based excellent final product.
Tangible Words Ltd offers content marketing and website copywriting services to small, medium and corporate businesses in Canada and Australia. As an online strategic communications and marketing company Tangible Words can service businesses anywhere–just as we run our Melbourne, Australia Office; however Tangible Words’ in-house training programs for content marketing and copywriting, and in-person project management services target these Canadian locations: Toronto, Kingston, Belleville, Mississauga, Bancroft, and Ottawa.
With content marketing becoming a necessity for businesses and government agencies, the demand for Tangible Words’ services is through the roof! So Tangible Words will be opening in Ottawa, Ontario as of August 1, 2013. With services already based in Toronto, and Bancroft – the Ottawa office will allow Tangible Words to better service Eastern Ontario Municipalities and Federal Government Organizations. The focus in Ottawa is particularly important for our training workshops like:
Are you in Ottawa? Ottawa is a new city for Tangible Words and we need all the orientation help we can get. Call (1-855-287-3311) or email Alysha to meet up, or invite her to your networking group.
With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All business seminars in Ottawa will be located at the Ottawa City Hall on the Ground floor. Please see business seminar details below.
October 28th, 2:00pm – 3:00pm – Keys To A Better Sales Letter, and Enewsletters; FREE session Need to get in touch with new and existing clients? If you’re wondering what it takes to get prospects to respond to your letters and e-newsletters, learn it in this session. Create the campaign your clients want to grab onto, and gain the confidence that makes prospects listen. After this session, you’ll know how to: – learn how to write compelling email headlines that get opened – create a content plan your prospects crave – craft compelling offers that get noticed, and passed on. – To register please click here to sign up.
November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Your website is a powerful selling tool–or is it? Cost: $25 (This session was sold out in Toronto) Your website is a powerful selling tool–or is it? Learn 5 strategies (which you can immediately use on your website) to make your website content more customer-friendly. From understanding how people read online to sharing your expertise, let a literacy expert and website copywriter take you through what it takes to put your best foot forward online. After this session you’ll know: – what turns a website into a powerful sales tool – 5 key strategies to make your website attract more customers – how you can improve your website now. – To register please click here to sign up.
November 25th, 9:30am – 11:30am – Everything You Need To Know About Starting Your Business Blog Cost: $25.00 Finally, a chance to learn about business blogging (and create one!) in a single session. Here is all you need to know about what blogging can do for your business, and how to get started. Spend time in the workshop figuring out what you would write your business blog about, and leave with the simple steps to create one when you get back to the office. After this session you’ll know: – why a business blog is exactly what your customers seek – your blogging plan so you don’t run out of time or energy – the simple steps to creating your company blog now – To register please click here to sign up. No doubt there are businesses you know who need help with developing their key messages online, so invite them along. After all, your online presence is now a key sales force in establishing your expertise, fostering trust with prospects and nurturing a relationship with your customers.
It used to be that colloquial language was frowned upon. Not so anymore.
In school, we were all taught to be formal content writers. But it doesn’t take long in the work force to realise you’ve left the world of academia far behind.
People want to be written to like you’re right in front of them. It’s more appealing because when language isn’t a barrier, no one is intimidated. If you want to make sure you’re website writing is attractive to your readers (and all business owners do), why not take a page out of the book of fiction writers.
3 Helpful Hints From Fiction To Use In Your Sales Copy
If you’re still not sure, you are welcome to join us for one of our Business workshops: Starting your own Business blog, Improving your website content, Email Marketing, Presenting to your Clients and Colleagues, using copywriting techniques in Toronto, Ottawa, Bancroft, Kingston or Melbourne. Click here to register to attend one of our business workshops.