Ottawa

How Website Copywriting Can Get Your Ottawa Business Noticed

In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you’ll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial advisor. Even non-profit organizations need to market because they’re competing for supporters of their cause.

But you know you’re better than your competition, right? How? You need to articulate exactly what makes you better. Once you’ve defined your unique selling proposition, use your website content to tell people about it and how your business benefits them. That’s the crux of copywriting and why you need to think about the copywriting return on investment for your Ottawa business.

Here’s 3 Ways Website Copywriting Helps You Do More Ottawa Business (or Wherever You Operate)

  1. Well planned website content uses keywords to trigger search engine optimization (SEO) so online searches for your services will place your Ottawa business near or at the top of search results. When consumers see you first they know you must be the best option for exactly what they’re looking for (and Google makes sure you’ve got the website content to prove it).
  2. Using simple language ensures your consumers will understand what you’re offering, especially if they don’t know anything about your service. Objective website copywriters cut to the chase without getting bogged down in industry jargon (this can be challenging for insiders because it’s difficult to break away from your language comfort zone). Making consumers feel more confident, not stupid, when making a purchase decision is a nod in your favour.
  3. Your website is more than information storage, it is your online sales force. You can use it to inform and help your consumers get what they want—from you. Use the right language to give consumers a reason to get in touch, right now. People are more apt to do something when they’re given some direction and it’s easy for them to do (simple language + one click=mission accomplished).

While you’re thinking about how you can fit professional website copywriting into your budget, remember this: your website copy is not “Rah Rah, look at us!” It’s “Hey, here’s what we do that’s exactly what you’re looking for, let’s talk”.

No confusing BS language that doesn’t tell your consumers anything. Tell it like it is, and if they want what you offer they’ll call; if they don’t, you’d never get their business anyway.

You’re welcome.

Tangible Words does business across Canada and abroad in Australia, and we’ve set up shop in Ottawa too. Contact Alysha to get personalized and professional content management and website copywriting services from people operating in your area.

How Could Your Website Get More Qualified Leads?  This 30-minute Website Sales Health Assessment Will Tell You.

  • Learn 3 ways to increase traffic to your specific website.
  • Understand how to attract and capture more qualified leads.
  • Discover software that will help you track your messages to prospects and customers so you can improve.
47280627-5a79-4f80-99c3-6b319b6ee72f How Website Copywriting Can Get Your Ottawa Business Noticed

3 Benefits To Remember When You’re Automating Your Content Marketing:

In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

How Automating Your Content Marketing Makes Reaching Your Communication Goals Easier

When you take the time to write down the types of content you think you need, you are able to refine your content planning and devise ways to freshen it up or forget about it if it’s become irrelevant.

Plus, longer term scheduling lets you define messages that can be recycled. This means you can send out the same core messages (like seasonal events) but you can change up the language or add some new ideas without reinventing the wheel. This makes time for when you do have to have to dig a little deeper for inspiration, to frame new messages for things like fundraising campaigns or project success stories.

Here’s 3 Benefits To Remember When You’re Automating Your Marketing:

  1. You Can Pace Yourself
    When you’re super busy during the summer but you know December is slow, you can write a lot of content then and free up your time when you’re talents are needed elsewhere.
  2. You Can Make the Most of Social Media Tools
    The evolving ways to communicate can complicate a content plan. Taking a look at your editorial needs for a year can help you pinpoint where you want to put your marketing efforts and limit jumping on a new media bandwagon without identifying how it will benefit you.

“This doesn’t mean you’re not going to want to use these new social media tools, however, when you have a plan you can spend more time figuring out how to use them and less time pulling content out of a hat to keep up.”

3. You Can Pass It On

You can take your editorial calendar and easily assign tasks to coworkers. Take advantage of a gifted social media user or subject matter expert willing to help publicize the organization. Plus, if you’re still a bit doubtful of passing the writing torch you can get them content writing training.

Copywriters Can Help You Get Your Content Out On Time

Even after you’ve planned your year, lined up some coworkers to help, and started drafting your blog posts you might still find that time is limited. Get help from professional website copywriters, in Ottawa, Toronto, Belleville, Bancroft, or Melbourne, who’ll take your calendar topics (or help you define them) and create the content you need when you need it. Plus they’ll make sure your messages are effective at reaching the target audiences you’ve defined.

Find your peace of mind and see a return on investment with Tangible Words quality assured process from one-off writing assignments to yearly content partnerships that will help you meet your communication goals.

How To Plan Your Email Marketing Campaigns & Generate Qualified Leads

Email marketing is still an effective way to reach interested buyers. You can keep your emails out of your recipients’ trash folder when you pay attention to four essential components of successful email campaigns.
Find out what word you need in your email subject line to guarantee a higher open rate, plus:

  • What B2B marketers use most to generate more sales,
  • How your email campaign increases your sales leads,
  • Who you should be sending your emails to regularly.
8ffcf1f4-e56d-4f60-8de2-8c671f3a6b11 3 Benefits To Remember When You’re Automating Your Content Marketing:

Strategic Planning Workshop for Economic Development

Tangible Words and Amer & Associates will be leading a dynamic strategic planning workshop for the Ontario East Economic Development Commission (OEEDC) and OMAFRA to help you keep your rural community moving forwards in a way that will ensure your stakeholders will support your work.

This 2-day course will be offered in Belleville, Kemptville and Kingston starting on Thursday, May 14th. You can learn best practices (and insider information) from practitioners with a plethora of real examples to share. Whether you need to review your existing plan or develop your first one, learn first- hand the process, skills and resources you’ll need to deliver a strategic plan.

The course is intentionally offered in advance of next year’s budget time, so you can enter the planning season knowing what your community needs and how best to use your resources. Leave with a sample strategic plan you can refer to repeatedly, and knowledge of how much data you need (and what questions to ask). You’ll have time to work through your challenges during sessions and structured tasks to keep you motivated in between.

Who Should Attend this Strategic Planning Workshop?

Economic Developers, Elected Officials, Mayors, Municipal staff are invited to both days.
If interested in the May 14th or May 22nd and June 18th strategic planning workshop, please contact Tangible Words today (416-779-7407) or fill out the Tangible Words Contact Form.

“Tangible Words listened to us and made great copywriting choices.”

“It was very apparent Tangible Words listened to what we were looking for by the copywriting choices they made. After the 1st draft review, Dan and I both felt Tangible Words had a great understanding of his business and trust Tangible Words to make the right decisions. Well done and appreciated.” Kimberley Day, Sonshine Hot Tub Services in Ottawa

Building Your Business: Improve your Website Content Seminar in Ottawa

Join Tangible Words and Sales Professionals of Ottawa on Tuesday May 13th at 11:30am for lunch and a seminar on:

Building Your Business by Improving Your Website Content

How can you better manage your website information to keep clients engaged and to reassure prospects? Here’s a website content seminar in Ottawa to help you transform your website into a powerful sales tool. Learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, and discover how to share your expertise all under the guidance of an e-literacy expert, website copywriter and trained facilitator.

You will leave the Website Content Seminar in Ottawa with:

  • An Understanding of your target market.
  • Headings and subheadings that work more effectively.
  • Content focused on your customer ( WII.FM ?)
  •  Guidance on language and online writing styles.

BONUS inclusions for this Ottawa seminar:

  • 21 Articles To Help You Improve Your Website Content’ E-book
  • ‘The 7 Steps to Improving Customer Engagement’ E-Course

Date: Tuesday May 13th, 2014
Time: 11:30am – 1:30pm
Location: Clocktower Brew Pub, 418 Richmond Road, Ottawa, Ontario

Register today: https://events.r20.constantcontact.com/register/eventReg?oeidk=a07e95ax483e54e82aa&oseq=&c=&ch=

Before You Start Your New Website Design, Don’t Forget to:

So now what?

In our next article we will provide a “I Want A New Website Design” Checklist so that you are better prepared when choosing a website developer.

Tangible Words is not a website developing company.

Tangible Words is a website copywriting, content marketing, strategic communications company. We have a few hand selected website developers in Ottawa, Toronto, and Melbourne, Australia that work with us to provide the best website redesigns and a smooth website content implementation process for our clients.

Ottawa Website Content Seminar LOVE your WEBSITE – Improve Content

How can you better manage your website information to keep clients engaged and to reassure prospects?

This Ottawa website content seminar will help you transform your website into a powerful sales tool. Learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, and discover how to share your expertise all under the guidance of an e-literacy expert, website copywriter and trained facilitator.

You will leave the Ottawa website content seminar with:

☐  An Understanding of your target market.

☐  Headings and subheadings that work more effectively.

☐  Content focused on your customer (WII.FM?)

☐  Guidance on language and online writing styles.

BONUS inclusions for this seminar:

– Free E-book:  21 Articles To Help You Improve Your Website Content
– Free  E-course:  The 7 Steps to Improving Customer Engagement

When: Wednesday, February 12th, 2014
Time: 7:30am – 9am
Where: Mambo Restaurante Nuevo Latino, 77 Clarence Street, Byward Market, Ottawa, ON

Join us for breakfast at Mambo Restaurant, mingle with fellow Ottawa businesswomen over breakfast and learn valuable information to improve your business and your life!

Register todayYou can cancel your registration with a full refund up to 4 days prior to the event.  Also, the price goes up to $25 on February 8th!

Parking is only $2.00 until 11 am at the City of Ottawa parking garage (across from Heart & Crown on Clarence).  Mambo is very close to Heart and Crown (less than a block away on the same side of the street).

You can write this off as a business expense.  Convenient, central location in Ottawa with inexpensive parking!

If you would like to get more involved, have an idea for an event, or just want to find out more, please contact Ann Gregory at agregory@bizservices.net or 613-594-8700 x103.

Alysha-Dominico-colour-150x15010 Ottawa Website Content Seminar LOVE your WEBSITE - Improve ContentFacilitator: Alysha Dominico – Operations Manager, Tangible Words Ltd.

A Content Strategist and expert in e-literacy, Alysha helps small and mid-sized companies in Australia and Canada communicate with customers in more [Tangible] words.

 

 

Don’t Buy Design, Development, and Website Content From One Company

Alysha, Operations Manager, recently made friends with Armand of Moveable Online. He saw a post of ours on Linked In and got in touch to network with us.

They are development specialists. They don’t do website design because they recognize design is a whole other skill set and thus, industry.

They have a great point and this made me think about the website content clients we work with and what their experiences have been when updating their website design and website content.

Our Conclusion: don’t bundle your content strategy and website content with website design and development  – it’s all separate. Find a specialist company – and preferably one who can also train your staff to manage the in-house marketing you need to do on a daily basis.

You want people who are dedicated to best practices in their field. Not those focused on trying to be a one-stop shop – usually this means doing an ‘ok’ job on all areas, rather than a professional, knowledge-based excellent final product.

Content Marketing and Website Copywriting Office Now in Ottawa Ontario

Ottawa-City-Hall-Tangible-Words-e1321908961366-225x3001931942 Content Marketing and Website Copywriting Office Now in Ottawa Ontario

Tangible Words runs workshops at your office – and now in Ottawa, too.

Tangible Words Ltd offers content marketing and website copywriting services to small, medium and corporate businesses in Canada and Australia. As an online strategic communications and marketing company Tangible Words can service businesses anywhere–just as we run our Melbourne, Australia Office; however Tangible Words’ in-house training programs for content marketing and copywriting, and in-person project management services target these Canadian locations: Toronto, Kingston, Belleville, Mississauga, Bancroft, and Ottawa.

New Content Marketing Office in Ottawa, Ontario

With content marketing becoming a necessity for businesses and government agencies, the demand for Tangible Words’ services is through the roof! So Tangible Words will be opening in Ottawa, Ontario as of August 1, 2013. With services already based in Toronto, and  Bancroft – the Ottawa office will allow Tangible Words to better service Eastern Ontario Municipalities and Federal Government Organizations. The focus in Ottawa is particularly important for our training workshops like:

  • E-Writer Content Marketing Workshops
    – Improve Your Website Content and Build Your Business|
    – Create a Business Blog that Sells For You
    – How To Present Confidently to Business Colleagues, Peers, and Potential Clients
    – Keys to Better Email Marketing, E-newsletters and Sales Letters
    – Create a Business Blog that Sells For You
  • Workplace Grammar Course

Are you in Ottawa? Ottawa is a new city for Tangible Words and we need all the orientation help we can get. Call (1-855-287-3311) or email Alysha to meet up, or invite her to your networking group.

Does Online Content Marketing Affect Your Customer Service Strategy?

Here’s something interesting I came across today.

I was spending time on LinkedIn looking at the contacts which LinkedIn recommended I connect with, based on a client I connected with today. Yes, there are some people out there who actually do this.

I’ll be honest, here’s how I’ve used LinkedIn in the past:

  • to keep track of people I had a nice conversation with, so that if I have an opportunity to connect them with someone else, I can find them (and their picture).
  • to keep track of emails with people
  • to share articles and links
  • to showcase Tangible Words’ recommendations of work
  • to have a place for my CV for credibility of work (my publications, education, knowledge)

Linked-In Does Online Content Marketing Affect Your Customer Service Strategy?

Lately, however,I’ve been finding more use with LI because we’ve created a content strategy around the use of LI:

  1. I’ve been sharing daily updates of our publications and topics that interest my target audience. I’ve found that people are interacting with our shared articles and I’m seeing metrics on the levels of value we’re sharing with our target audience.
  2. I’ve been reconnecting by using updates from people I haven’t talked to in a while in Australia, Toronto, Ottawa, Kingston and Belleville. Wondering how they’re doing, I see what they’ve been up to, who they’ve worked with, and whether they have recently re-branded so I know how to better recommend them. I also look at who they’re now connected to and ask for introductions to people.
  3. I’ve been asking for help in groups on topics I don’t know very much about yet, like networking groups in Ottawa.
  4. I’ve been finding events to attend and participate in, in Toronto and Ottawa.
  5. I’ve been participating in discussions in groups.
  6. I’ve been endorsing people I really think have great skills but whom I haven’t found a way to work with yet.
  7. I’ve been emailing and building relationships with people who looked at my profile to find out what we really have in common, and I’ve been discovering prospects along the way.

Phewf. It’s taken up a lot of time, that’s true, but it’s also give me some interesting opportunities for letting more people know about Tangible Words, and for connecting other people together more meaningfully.

However, today I went to connect with someone who is in Government in Ottawa. 

There’s not a lot of use in LI for people who work in government. In fact, clearly LI is a bit of a torment to these people because they derive so little value from LI, this particular guy had a message under Advice For Contacting him: “PLEASE do not contact me. I don’t want this account. I can’t seem to delete it.”
And I thought: Huh. That sucks. I wonder if he just doesn’t know how to delete his account. I could probably find a way to help him. I bet I can find better instructions, and send him an email with instructions on how to delete his account.
Wow. What a can of worms.

My Search To Discover How To Delete a LI Account:

The first hit in my search  “delete LI account” was a post from LI support, telling us how to close the account with simple instructions. It had a recent date, so these must be the most current instructions.
But the next 3 major hit lists from Google were all nasty posts criticizing LI for the difficulty in deleting their service–detailed with pictures and extreme exasperation from multiple users who find LI very difficult to close and not very transparent in their processes.
I became very nervous for my poor friend in government. It didn’t look like I was going to be sending him that email today. So I thought I’d write this post instead because here we have a VERY interesting example of content marketing. Everyone is always afraid of their company receiving bad reviews online. They’re scared of interacting too much because they might be publicly criticized.
However we’ve taken the point of view–that you’d better get out there and start talking online because just like school kids talking about their teachers, they’re going to talk about you anyway, so you might as well participate in the conversation.

My Question To You About Content Marketing:

So I ask you:  would it not have been a wonderful customer service opportunity for LI to update their “recently reviewed” How To Close Your LI Account Post with the message, “we know in the past it’s been difficult to close your account, we’re sorry, try these instructions” ? What do you think?
[poll id=”2″]

Free Sales Letter and Enewsletter Workshop, Ottawa!

Ottawa Seminar This Friday

Located at the Ottawa City Hall on the Ground floor. Please register via the link below.

October 28th, 2:00pm – 3:00pm – Keys To A Better Sales Letter, and Enewsletters; FREE session

Need to get in touch with new and existing clients? If you’re wondering what it takes to get prospects to respond to your letters and e-newsletters, learn it in this session. Create the campaign your clients want to grab onto, and gain the confidence that makes prospects listen. After this session, you’ll know how to:
– learn how to write compelling email headlines that get opened
– create a content plan your prospects crave
– craft compelling offers that get noticed, and passed on.

To register please click here to sign up.

 

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Business Seminars in Ottawa on Website Copywriting, Business Blogging

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All business seminars in Ottawa will be located at the Ottawa City Hall on the Ground floor. Please see business seminar details below.

 

October 28th, 2:00pm – 3:00pm – Keys To A Better Sales Letter, and Enewsletters; FREE session Need to get in touch with new and existing clients? If you’re wondering what it takes to get prospects to respond to your letters and e-newsletters, learn it in this session. Create the campaign your clients want to grab onto, and gain the confidence that makes prospects listen. After this session, you’ll know how to: – learn how to write compelling email headlines that get opened – create a content plan your prospects crave – craft compelling offers that get noticed, and passed on. – To register please click here to sign up.

 

November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Your website is a powerful selling tool–or is it? Cost: $25 (This session was sold out in Toronto) Your website is a powerful selling tool–or is it? Learn 5 strategies (which you can immediately use on your website) to make your website content more customer-friendly. From understanding how people read online to sharing your expertise, let a literacy expert and website copywriter take you through what it takes to put your best foot forward online. After this session you’ll know: – what turns a website into a powerful sales tool – 5 key strategies to make your website attract more customers – how you can improve your website now. – To register please click here to sign up.

 

November 25th, 9:30am – 11:30am – Everything You Need To Know About Starting Your Business Blog Cost: $25.00 Finally, a chance to learn about business blogging (and create one!) in a single session. Here is all you need to know about what blogging can do for your business, and how to get started. Spend time in the workshop figuring out what you would write your business blog about, and leave with the simple steps to create one when you get back to the office. After this session you’ll know: – why a business blog is exactly what your customers seek – your blogging plan so you don’t run out of time or energy – the simple steps to creating your company blog now – To register please click here to sign up. No doubt there are businesses you know who need help with developing their key messages online, so invite them along. After all, your online presence is now a key sales force in establishing your expertise, fostering trust with prospects and nurturing a relationship with your customers.

How To Make Your Website Writing More Interesting

It used to be that colloquial language was frowned upon. Not so anymore.

IMG_3246-300x2257 How To Make Your Website Writing More Interesting

Website Copywriting helps you get picked from the bunch

In school, we were all taught to be formal content writers. But it doesn’t take long in the work force to realise you’ve left the world of academia far behind.

People want to be written to like you’re right in front of them. It’s more appealing because when language isn’t a barrier, no one is intimidated. If you want to make sure you’re website writing is attractive to your readers (and all business owners do), why not take a page out of the book of fiction writers.

3 Helpful Hints From Fiction To Use In Your Sales Copy

  • Start listening to speech in cafes, so you can focus on making your writing more ‘down to earth’.
  • Think more critically about blog articles, emails and magazine articles you read. What made them interesting to you? Adopt these strategies in your sales website copy and other materials.
  • Don’t be afraid to use slang. If you’d use it in speech, try using it in writing. Slang is familiar to everyone, and as long as you’re not being vague, it makes for faster reading. And everyone reads internet pages quickly.

If you’re still not sure, you are welcome to join us for one of our Business workshops: Starting your own Business blog, Improving your website content, Email Marketing, Presenting to your Clients and Colleagues, using copywriting techniques in Toronto, Ottawa, Bancroft, Kingston or Melbourne. Click here to register to attend one of our business workshops.