If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content and business blog is radically different from any style of writing you will have practised before, unless you’re a professional trained copywriter (which is rare, given the low number of copywriting courses available. Writing for your online audience requires an in-depth understanding of how people read and interact with content online.
After their experience on the website, the prospect was motivated to contact QEDC – one of the key goals of the site was to increase contact points. Furthermore, the prospect wrote in their email, “Great website – easy to use”.
So not only did QEDC receive an inbound marketing request for sales contact, but they also created such a positive experience with their target audience through the website’s content architecture that they strengthened the relationship, communicated their values and made an excellent impression on their prospect.
Isn’t that how you want every sales experience to go?
You will too can get a Return on Investment (ROI) by hiring a good Content Marketing company who leads many website redevelopment projects each year and knows exactly which pitfalls to avoid – like going to a web developer instead of a copywriting company first when you need to revamp your website.
Here is the Case Story on “Aligning Your Website Words With Your Company Strategic Communications Goals”. If you aren’t sure how your company can benefit from using a Content Marketing Company or Website Copywriting Team, give us a call (416-779-7407) or take a look at other Case Stories to see services we have provided.
Checkout the testimonial from CEO, Chris King – “Tangible Words offered Professional short and long-term strategic communications and content marketing…”
“Tangible Words services are 100% professional, timely, proficient, and delivered in accordance with each project’s budget.
Tangible Words offered professional short and long-term strategic communications and content marketing planning to Quinte Economic Development Commission (QEDC) leading to:
We are very pleased that Tangible Words will continue to support QEDC’s strategic communications well in 2014 by planning and developing messages for both internal and external audiences.”
Chris King, Chief Executive Officer, QEDC
All of Tangible Words’ work for QEDC surrounded their online messages. First we did professional SEO website copywriting and strategy, and then in-house training for their support staff.
How do you see these achievements fitting in with your Economic Development Office’s goals?