Do you remember the days of walking around your grade school classroom measuring everything in sight with an unwieldy wooden meter stick? Wouldn’t it make your life easier if you could measure return on investment for your inbound marketing just as easily?
Well, you might need more than a pencil and notebook to measure these analytics, but once you know which ones to pay attention to, measuring Return on Investment (ROI) on inbound marketing can be just as easy.
“Using a combination of metrics to establish your overall return on investment for your inbound marketing will definitely convince you it has been money well spent. Your content will keep giving you returns long after you have finished paying to create it.”
1. Consumption Metrics
Many analytics tools are available to track consumption metrics – Google Analytics, Hubspot. Hatchbuck.
2. Sharing Metrics
As the name implies, they measure how often your content is passed on via shares, likes, retweets and email forwards. This includes inbound links from external sources.
“Developing quality content for your inbound marketing will increase your ROI with prospects spending more time on your site and sharing more of your content. Ultimately, more prospects will be converted into customers.”
3. Lead Generation Metrics
4. Sales Metrics
Since all marketing goals include revenue generation, sales metrics are very important. But they can be difficult to quantify, as customers often need a minimum of 7 interactions before deciding to purchase. Knowing which pages prospects visit and for how long, prior to purchase, makes sales metrics easier to measure.
The investment for your inbound marketing includes the wages you pay for design and content creation, as well as any software or subscriptions you purchase and associated hosting fees. Assign a portion of your overhead to inbound marketing as well.
To calculate revenue from your inbound marketing, besides your gross profits, include the AdWords equivalent for your quality content, assign a dollar value to each customer, and place a dollar value on indirect leads (such as email subscriptions).
Revenue minus investment, divided by investment. Multiply this result by 100 to express your ROI as a percentage.
If you paid a professional inbound marketer $5,000 to create content for a month and your revenue for that same month was $200,000, that is a 3900% return on your investment.
With this free checklist, you will be given a new framework for campaigns that solves all of these common inbound marketing problems.
You will learn how to develop an inbound marketing campaign that:
Download our checklist today to start maximizing the return on investment for your future marketing campaigns!
In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you’ll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial advisor. Even non-profit organizations need to market because they’re competing for supporters of their cause.
But you know you’re better than your competition, right? How? You need to articulate exactly what makes you better. Once you’ve defined your unique selling proposition, use your website content to tell people about it and how your business benefits them. That’s the crux of copywriting and why you need to think about the copywriting return on investment for your Ottawa business.
While you’re thinking about how you can fit professional website copywriting into your budget, remember this: your website copy is not “Rah Rah, look at us!” It’s “Hey, here’s what we do that’s exactly what you’re looking for, let’s talk”.
No confusing BS language that doesn’t tell your consumers anything. Tell it like it is, and if they want what you offer they’ll call; if they don’t, you’d never get their business anyway.
Tangible Words does business across Canada and abroad in Australia, and we’ve set up shop in Ottawa too. Contact Alysha to get personalized and professional content management and website copywriting services from people operating in your area.
Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your environment, or your health.
Keeping your non-profit organization marketing relevant can be very challenging. You get to spend your days trying to reach a broad audience while overcoming money constraints, and limited staff and time.
No amount of great content can combat the apathy of people who truly don’t care about it, so reach those who do. You may think you know your audience because you’ve been doing this for a while or it’s “obvious” the demographic you’re trying to reach. Truth is things change. Renew your organizations’ vision of who your audience really is. Then make sure they’re receiving the marketing materials that you’ve been working so hard to create.
Have you ever sent your newsletter out two weeks late rendering your “news” obsolete? Sending out old news can hurt your future marketing efforts whether it’s on time or not. Regularly scheduled content like e-newsletters, social media updates, or business blogs helps instill audience confidence in your message. Give the impression that your good communication management is a reflection of how well your organization is run.Schedule your content needs just like you would your annual fundraiser to do’s or your board meeting agendas. Content planning prepares you for what messages need to go out and when, letting you dedicate time to organize, write and review it so you can avoid hasty releases leading to embarrassing mistakes.
Do you ever feel that your coworkers don’t “get” what you’re doing and how it impacts your organization? Or you don’t have the staff to help you generate the content to keep your marketing active? Getting help to maximize your content not only helps you take control of your marketing needs, it connects you with communication peers who do understand what you’re working towards and the challenges you face.
Content writers, like Tangible Words staff, make sure they understand your organization and use your ideas effectively when helping with writing, planning or organizing your content. Plus, we understand that budgets weigh heavily on decisions to pay for help outside the organization. Find out what your return on investment is when seeking the help of content planners and writing professionals.
Learn all the steps to get started with Twitter PLUS:
If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content and business blog is radically different from any style of writing you will have practised before, unless you’re a professional trained copywriter (which is rare, given the low number of copywriting courses available. Writing for your online audience requires an in-depth understanding of how people read and interact with content online.
After their experience on the website, the prospect was motivated to contact QEDC – one of the key goals of the site was to increase contact points. Furthermore, the prospect wrote in their email, “Great website – easy to use”.
So not only did QEDC receive an inbound marketing request for sales contact, but they also created such a positive experience with their target audience through the website’s content architecture that they strengthened the relationship, communicated their values and made an excellent impression on their prospect.
Isn’t that how you want every sales experience to go?
You will too can get a Return on Investment (ROI) by hiring a good Content Marketing company who leads many website redevelopment projects each year and knows exactly which pitfalls to avoid – like going to a web developer instead of a copywriting company first when you need to revamp your website.
Here is the Case Story on “Aligning Your Website Words With Your Company Strategic Communications Goals”. If you aren’t sure how your company can benefit from using a Content Marketing Company or Website Copywriting Team, give us a call (416-779-7407) or take a look at other Case Stories to see services we have provided.
Checkout the testimonial from CEO, Chris King – “Tangible Words offered Professional short and long-term strategic communications and content marketing…”