You’ve already put the effort into making your website a target audience friendly, highly informative yet simply written online sales tool (get in touch if you’ve missed our website content copywriting and Homepage Rewrite services). Now you need to strengthen it, and your brand, with a strategic social media marketing plan.
Does the word strategic take the fun out of social media for you? It might, but it’s not just a token word to get your attention—because we don’t talk like that—social media is serious when it comes to your business reputation and your return on time investment.
Social media platforms are fun to explore and easy to get caught up in but when you’re dealing with social media for business, like using them to generate sales, you need to plan your messages plus know when and how to share them.
Social media marketing is not a quick fix. You can’t just post some pithy comment or a great image and wait for the sales to roll in (though it does help), you’ve got to work at it just like any other sales pitch you make. You need to create content that’s compelling to your potential consumers and interesting enough to share by your existing followers and loyal customers.
It takes time to develop relationships and get known, and respected, in your social media circles. But, it can be done and you can get help to make the most impact with your social media tools.
Have you tried getting started in social media but things aren’t going your way? Take this social media quiz, and don’t worry, everyone stumbles along in the beginning. It gets better as you focus your message and learn what platforms best serve your needs.
Create at least five blogs of timeless information that answers questions you always get from your customers—it’s called Pillar Content. You can use this content to complement your posts, shares, tweets to gets people directly to information they’re interested in on your website. And, you avoid the apathetic “visit our webpage” with fingers crossed they’ll click on something that makes them want to buy.
Remember, if you have staff doing your social media then you need to think about Social Media Content Policy. In it, you’ll set social media implementation details like frequency, target audience focus, and management tools to avoid duplication of effort. Need help with this? Contact Tangible Words.
Your business blog can lead customers to your store the same day they search for your service. “Local searches lead 50% of mobile visitors to visit stores in one day (Google 2014).” Investing time and effort in your business blog keeps your company top of mind with your customers and search engines.
Get the information you need to use your business blog, right now. You’ll find out how you can:
“if you’re using Twitter, here’s a wonderful thing to do for your Twitter account to start using this tool more effectively for sales: go through your Twitter following list – find key accounts and put them on a “List”.”
Lists help you engage more efficiently and more meaningfully with your targets. I’d suggest you make at least 3 lists – you can make new ones as you go.
From now on, whenever I decide to follow someone, it will be with my Lists in mind – because I know neither you nor I have time to lose with social media and content marketing. We need these amazing business practices to be a process we can follow almost absent-mindedly in our daily work, but that completely align with our over-arching business goals.