A leader in the Ontario market, Deep Foundations wanted to expand to new markets. A trade show was quickly approaching and they needed to make sure they had the right messages in a succinct and audience focused way to break into the new market.
Using their 12-month content partnership, Deep Foundations had Tangible Words conceptualize and copywrite the brochure, plus select and direct a graphic designer to create a tri-fold brochure for the critical trade show. Tangible Words previously created Deep’s Communications Plan and Content Strategy for all future sales and promotional materials, so a big job was able to be done in a great rush, with minimal time required from Deep’s busy team.
Tangible Words project managed the entire job, from concept to copy to design and printing, guaranteeing these required proactive marketing materials would be ready for distribution at a time when the in-house team was incredibly busy with “in the business” tasks.
Tangible Words is working with Deep’s web development and in-house technical team to improve the SEO and sales content on the website to align with customer interests and expectations. Email marketing campaigns and sector-specific brochures were developed as part of the Monthly Copywriting Partnership. Case Story content was improved to aid Deep’s customer decision making.