website design

Make Your Website Resources Page A Tool Not A Placeholder

A website resources page can be a helpful tool for your users if it’s organized. Like any content on your website, if you make readers figure things out on their own, you risk losing them to a more user friendly site (even if your service or product is better).

Resource pages are more than just adding a bunch of links to random webpages that relate to your business. Make your resources page another example of the helpful content you provide for your prospects, not just a webpage you’ve added because “everybody” has one.

The Foundr digital magazine resource page is a good example of how to categorize your resource options so your users can easily get the information they want, without trying to guess where your sending them or where to find it once they’ve clicked the linked resource.

Check out Foundr, launched by a young entrepreneur Nathan Chan in 2013 to help other young entrepreneurs by publishing stories that challenge perceptions of business—and the world at large—to help their readers break into the business world with confidence.

Fill Your Website Resources Page With Helpful Content

  • Give your readers a place to start. Categorize your linked topics.
  • Keep the suggested links relevant. Do your homework and only link to helpful information.
  • Use Your Resource Page To Build Your Online Reputation. Link relevancy counts towards your organic SEO with search engines like Google.

Do you want to lose business to an inferior competitor because they have a better website?

Like your Resources Page, your entire website content and layout decisions should be based on what is helpful for your customer, not what others have done. When Tangible Words helps you plan your content, we create an Information Architecture (IA). An IA helps you recognize what your readers want and need to help them through the sales cycle, and know where and how the information should be displayed on your website.

Read the I Want a New Website Design Checklist to better understand all the facets of website development and design that impact on your users.

Bonus Tips: Helpful Websites Have These Features In Common:

  1. Being organized = being helpful (make sure each content item is categorized, tagged, and SEO copywritten to provide the best user experience).
  2. Obvious calls to action help complete users’ experience on your website (call today, buy now or register online).
  3. Suggested methods of contact that are actually responded to (if you don’t want people to call, make sure your electronic responses are timely and helpful).

It can be difficult to tell if your website is helpful because it’s a struggle to be objective when comparing your website to others’ sites. Get the individual advice, analysis and objectivity you need to make the best choices for your website.

If Your Goal is To Increase Website Traffic and Get More Sales…

Learn 3 Simple Things To Get Qualified Leads And Sell to More Customers

Online-Sales-Growth-300x250 Make Your Website Resources Page A Tool Not A PlaceholderFill in the form so we can assess your website’s sales health. Afterwards, if you want an Estimate and Demo – we’ll give you that for 100% free too!

Give us your URL and we will determine three solid items to improve on your website so you have more marketing success – all for free!

We can even show you software to track your results so that you can better target your messages to your prospects and customers.

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Make Your Business Website Purpose Obvious

Consumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear instructions—which can make potential customers give up on your site—means you’ve wasted time and lost potential business from unimpressed users.

Take control of the content and use your website and the relationships it will build with your prospects to make sales and grow your business.

Don’t leave it to your customers to figure out your business.” Tangible Words CEO Alysha Dominico.”

When time and effort is put into creating and maintaining a website—whether you did it yourself or paid someone else to do it—you need to make the most of your investment with well planned content.

Your website is your online shop front. Dress it up to entice people inside and make sure the consumer gets what they’re looking for with the right information and tools to complete the transaction. A flashy website with no clear call to action is just a pretty placeholder. Do you want people to book online, buy now, or call you? You need to tell them what to do, point blank.

Remember These Three Words to Lead Your Potential Customers To What They’re Looking For:

  1. Offer
  2. Incentive
  3. Action

Look at your website with the eyes of a consumer and keep these questions in mind:

How do you know what needs to be changed? Get a third party to audit your website content to help you understand areas to improve.

Doing it right takes effort and a bit of soul searching to ensure your website is a customer engagement tool, not a “look at me” marquee. Save the pats on the back for the meeting room, customers don’t want to know about you, it’s all about them.   So make your business website purpose obvious. Start with your team, then plan your content, and maximize your design for the best user experience.

Want more advice on your making the most of your business online? Sign up for Tangible Words Sales Tips and receive a free 7 Step E-course on Customer Engagement.

Want to find out more about how to attract and keep clients?

Unlock access to this exclusive webinar before you EVER go to RFP or assign resources (fiscal or staff) to your website again! You’ll learn:

  • Why most websites fail and how to make sure yours is a success.
  • What’s the real cost? Understand how to more effectively budget staff and fiscal resources for your next website and digital strategy.
  • What your digital communications have always been missing to ensure user engagement and action.
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How to Seamlessly Fit New Content into Your Website Design

Finally, you’re done. You’ve launched your website with all the important content so people know who you are and what you offer and how they can buy it. Now you can move forward and work on running the actual business so well represented online. No need to fuss with the website again for a while, right? What about any new content into your website design?

But wait, there’s some new stuff happening: your year-end event is coming up and there’s a new product you’d like to feature, plus your Facebook contest was really popular and you’d like to highlight that to promote new business. So, maybe your developer could find some space on your home page and drop in a link to a PDF or your social media pages and it’s done. You could do it that way, but it’s not the best use of your developer’s time nor will it help you get noticed online (which is really the point of keeping your website content fresh).

Don’t waste the energy to create new online content and not get the most out of it as a marketing tool.

Add New Content into Your Website Design Easily With a Plan

Unique website content is an effective way to ensure you get noticed first online by casual searchers plus, it keeps your loyal customers coming back to your site to see what’s new.

Adding new content, with no plan, runs the risk of it getting lost in your current layout or taking away from more relevant content. This is where defined website content information architecture and content planning helps you manage and post new content quickly with minimal disturbance to your core site and less pressure on you and your staff to generate content when you’re busy with other work.

Use These Tools to Plan For and Add New Content to Your Website Design

  • Use a website template that offers plug-ins to manage content from various sources and highlights new and popular posts without displacing important static content.
  • Use an editorial calendar for pre-planned content you want to add to your site at regular intervals. You and your staff can draft and save post content during slow periods and schedule them for timely launches when the information is relevant without the rush.
  • Use trained copywriters to not only plan your content, but write it for you too. If you’d rather your staff spend their time doing what they’re good at instead of trying to write new content and ensure the website remains dynamic, you can get help from trained copywriters who’ll write and help manage it for you.

Thorough website planning and content management strategies implemented pre-launch is the most effective way to make sure you content stays current and your time is well spent. But, if you’re not ready for a website rewrite you can better understand how you can improve it with a website content audit and consultation. You’ll find out how your website can be improved to enhance your customers’ experiences and increase sales.

Contact Tangible Words to get your website content audit started today.

You can also help your team become better writers and create high quality content for your website.

What’s The Secret To Keeping A Blog Healthy, Active and Vital to Your Online Marketing Strategy?

Also Learn the 3 Step Process on How to Start Your Business Blog by downloading this free e-book. PLUS, 5 Ways to Further Improve your Business Blog.

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Are Your Content Marketing Goals for 2014 on Track?

It’s hard to believe that we are 10 weeks into 2014. Time sneaks up on most of us, but if you aren’t hitting marketing milestones your sales might not be where you’d like.

So How Do You Get Your Content Marketing Back on Track?

The new calendar year is a time when businesses look to redo their website (in development, design, and content). Getting the hub of all your marketing efforts done now will improve your sales capacity in the approaching new financial year by helping you feel more confident and appear more attractive in your offering.

To help you out, here are a few posts that could help you through this process.

  • Before You Start Your Website Design, Don’t Forget to…
  • I Want A New Website Design – Here’s Your Checklist
  • How do you Manage Strategic Communications Planning? Here’s a Case Story to Use As An Exemplar.
  • Five Reasons You Need a Content Strategy Before You Need a Website Developer.
  • How to Save Money When Redoing Your Website.

IMG_2236-225x300 Are Your Content Marketing Goals for 2014 on Track?

Are You Ready for Winter to be Over?

Use this indoor time to create your content for your business blog. But don’t forget to create an editorial calendar.

Don’t Buy Design, Development, and Website Content From One Company

Alysha, Operations Manager, recently made friends with Armand of Moveable Online. He saw a post of ours on Linked In and got in touch to network with us.

They are development specialists. They don’t do website design because they recognize design is a whole other skill set and thus, industry.

They have a great point and this made me think about the website content clients we work with and what their experiences have been when updating their website design and website content.

Our Conclusion: don’t bundle your content strategy and website content with website design and development  – it’s all separate. Find a specialist company – and preferably one who can also train your staff to manage the in-house marketing you need to do on a daily basis.

You want people who are dedicated to best practices in their field. Not those focused on trying to be a one-stop shop – usually this means doing an ‘ok’ job on all areas, rather than a professional, knowledge-based excellent final product.