website purpose

Improve Your Website Sales Potential: Your Company’s Website Is An Ongoing Investment

If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business for you.

Why? Because your website is your online sales force. Think about your best sales team members—what makes them so effective? They are confident in what the company offers and they know what customers want, and they give it to them. Plus, good sales people don’t sit around and wait for the sale to come to them, they go after it.

View your company’s website as your best virtual sales person. Make your website purpose obvious to improve your website sales potential, attract new sales opportunities and keep the content fresh so loyal customers stay interested and your business stays relevant online.

3 Truths You Need to Know About Your Website Content

  1. Your website is the first thing 79% of your prospects see about your company make sure it includes helpful content;
  2. When you write your website content in a way people can understand they’ll be more inclined to buy;
  3. If you know your target audience, you can give them what they want and increase your sales.

A Content Partnership can help you keep your website working for your business long after it’s gone live.

Professional website copywriters create the most effective content to boost your company’s website online ranking (SEO Copywriting). Tangible Words offers website expertise—and trained writers—to help you research, organize, edit, and schedule your content so it has more impact and gets out on time. Help like this saves you time and ensures your website boosts both your online reputation and your sales.

More Ways A Content Partnership Investment Can Improve Your Website Sales Potential

Find out how the Quality Assured Process can help your company’s website remain competitive online. Want to know how your website ranks right now? Sign up for a website content audit and consultation and talk to a professional copywriter about how you can improve your company’s website today.

Want to find out more about how to attract and keep clients?

Unlock access to this exclusive webinar before you EVER go to RFP or assign resources (fiscal or staff) to your website again!
You’ll learn:

  • Why most websites fail and how to make sure yours is a success.
  • What’s the real cost? Understand how to more effectively budget staff and fiscal resources for your next website and digital strategy.
  • What your digital communications have always been missing to ensure user engagement and action.
ff0f51b6-d632-4373-9bc6-95a733d196ae Improve Your Website Sales Potential: Your Company’s Website Is An Ongoing Investment

Make Your Business Website Purpose Obvious

Consumers are a finicky bunch. Make things too difficult or confusing and they’ll move on pretty quickly. Expending energy to get traffic to a website that uses vague wording and unclear instructions—which can make potential customers give up on your site—means you’ve wasted time and lost potential business from unimpressed users.

Take control of the content and use your website and the relationships it will build with your prospects to make sales and grow your business.

Don’t leave it to your customers to figure out your business.” Tangible Words CEO Alysha Dominico.”

When time and effort is put into creating and maintaining a website—whether you did it yourself or paid someone else to do it—you need to make the most of your investment with well planned content.

Your website is your online shop front. Dress it up to entice people inside and make sure the consumer gets what they’re looking for with the right information and tools to complete the transaction. A flashy website with no clear call to action is just a pretty placeholder. Do you want people to book online, buy now, or call you? You need to tell them what to do, point blank.

Remember These Three Words to Lead Your Potential Customers To What They’re Looking For:

  1. Offer
  2. Incentive
  3. Action

Look at your website with the eyes of a consumer and keep these questions in mind:

How do you know what needs to be changed? Get a third party to audit your website content to help you understand areas to improve.

Doing it right takes effort and a bit of soul searching to ensure your website is a customer engagement tool, not a “look at me” marquee. Save the pats on the back for the meeting room, customers don’t want to know about you, it’s all about them.   So make your business website purpose obvious. Start with your team, then plan your content, and maximize your design for the best user experience.

Want more advice on your making the most of your business online? Sign up for Tangible Words Sales Tips and receive a free 7 Step E-course on Customer Engagement.

Want to find out more about how to attract and keep clients?

Unlock access to this exclusive webinar before you EVER go to RFP or assign resources (fiscal or staff) to your website again! You’ll learn:

  • Why most websites fail and how to make sure yours is a success.
  • What’s the real cost? Understand how to more effectively budget staff and fiscal resources for your next website and digital strategy.
  • What your digital communications have always been missing to ensure user engagement and action.
ff0f51b6-d632-4373-9bc6-95a733d196ae Make Your Business Website Purpose Obvious