“While Tangible Words was working on redeveloping our website content, in-house we were developing the messaging for a new tradeshow banner. We got Tangible Words on the phone to see if they could contribute to our brainstorming, and suggest more interesting phrasing. Tangible Words already knew our business well from the Communications Plan and Content Strategy; so our ensuing conversation Alysha was incredibly helpful and really unlocked our writers’ block.
First, Alysha started by asking which of our audiences we were looking to target with this piece. She then brought focus on our unique selling propositions and helped us drill down to come up with the right messages so we could concisely articulate what differentiates us from competitors and make sure we had a more compelling message for our prospects. She also gave suggestions related to images and logos that were good learning points that we may use in our visuals going forward.
We had already hired Tangible Words to complete our website information architecture and write our website content – but Tangible Words brought value to our organization even beyond the contracted services.”