Busy website page menus can be intimidating to visitors on your website who are often trying to figure out where they should look first. WordPress Content Management Software (CMS) offers a handy solution.
WordPress comes with built-in business “blog” functionality – and it doesn’t mean you have to write something every day (or even write content frequently).
Blog “posts” on your company website don’t have to be only about disseminating current articles. It can also be a place where you: share more information about what you do; make your website pages “sticky”; improve your Search Engine Optimisation (without cheating)—and still manage to avoid cluttering your Page menu.
You see, each blog Post is essentially a page: it opens up in full view just like a Page. So creating your content in “Post” format instead of “Page” format, as you do with a Blog, lets you have lots of, essentially, “Pages”, without having to store each “page” in your Page Menu (navigation bar).
However, eventually, you’ll wind up with the exact same problem as having too many Pages. If readers see too many Posts, it’s equally overwhelming as they don’t know where to click, right? So WordPress lets you organise the Posts with more detail than Pages, which is also to the advantage of your visiting prospects. With more detail, they can figure out which information path they want to cruise along your website.
In our Next Article we will discuss how to organize your posts and encourage readers to find details they seek.
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