What most people don’t realize is that website copywriters PLAN the content, and THEN write it. The purpose of the Communications Plan and Content Strategy is to figure out what you need to say, how you need to say it so that you will be heard by your target markets. Creating a Website Information Architecture on your site will also allow the time to figure out how readers are going to find that information (through which webpages, which blog categories) and how to organize the information so that readers find what they are looking for and spend more time on your website, than less.
The other key component of redoing your company website is finding copywriters who are professionally trained and experienced. And especially now that the search algorithms are more focussed on content creation than ever before (e.g. Google Hummingbird), your content strategy and copywriter company should also have a plan for your sustainable content creation in-house, like having your in-house writers trained.
So please, for your sake, don’t wait until your website redesign is “over” to hire a website copywriter. Contact us first so we can help you through the process from day one. We can then make sure it is well planned, and ready for your potential clients and readers to find what they are looking for.
Remember, save money when redoing your business website by talking to content experts and get a content strategy done first.