What is a Creative Brief?

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the “creative brief”. As a content writer, I also like to call this the “communications plan” because we’re generally copywriting more than one product for our clients.

So what is the purpose of the “creative brief”?

Part of Tangible Words’ copywriting process is to ask a lot of questions. It’s an essential part of the process for two reasons. Firstly, we need to become experts in your business. Secondly, we need to know what results you need to achieve. Thirdly, our Melbourne and Toronto copywriters want to help you pinpoint the reasons even more customers will love you.
Good campaigns require planning. Why not start to plan your next campaign by reading our recent email series “7 Steps to Improving Customer Engagement. Sign up now to receive the ‘7 Step’ series (for free).