Are you an economic developer who is hesitant about online marketing and Twitter? Here’s exactly why Twitter is the ‘must have’ tool for economic developers: it’s key to retention and investment attraction. I know I know, you probably have all these objections to using Twitter. But I can rebut every single one and show you why Twitter is perfect for EcDev and I can show you what to tweet about.
And, Twitter could be your new best friend (seriously, or at least the app who introduces you to your new best friend) when you know topics to tweet about at your next economic development conference.
You can follow the Ontario East Municipal Conference every year using the hashtag #OEMC (add the year to see current and past conference tweets) and use Tweetchats. You’ll get more value out of your next economic development conference than you ever have – seriously, for at least these 7 reasons!
Before you get on Twitter, you really should have a content strategy for what you’re going to listen to; support/endorse; and tweet about. Seriously: if your account is all over the shop, you weaken the power of your Twitter account.
When preparing what to tweet about, have a focused content strategy of topics you’re going to be involved in, and stick to it.
Assuming economic development is a topic you are going to choose for yourself, here are some tweets you could send at #OEMC.
How: Take a picture of yourself (and others) at the Ambassador Ballroom table getting help on Twitter.
Why: If you’re a newbie on Twitter, be proud of it. Your willingness to learn earns respect amongst professionals, and watch as the Twitter tutors come out of the woodwork to support you! #HelpForLife! (How could I not make a hashtag joke there?! It’s too much a part of my world!)
How: Take photos of you and your friends having a good time in sessions…and afterwards (keep it clean! It’s a professional account).
Why: You’ll create lasting memories of good moments with your economic development friends, and you’re more likely to stay in touch. That means, if you need help, or if you want to collaborate, you have a solid relationship foundation, and way of contacting each other from now on.
How: photos and tweets to these accounts are easy to do.
Why: Share the love (they make the conference possible) and make yourself known to them, and their audiences.
Follow @TangibleWords for more economic development Twitter tips (& other sage advice #Wink. #ImSoFunny).
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PLUS: How to get started and quickly excel at Twitter!