Now that you know how quickly your customers read your website, I can explain the ‘nitty gritty’ of business websites vs. newspapers.
Newspapers have been gathering feedback about the way people read for centuries now. So newspapers know what it takes to get you to read their articles. Newspapers have a formula for getting a larger audience. Wouldn’t you like a larger audience for your business website?
Headlines don’t just include big headlines, they include sub-headlines. Readers will scroll webpages to the bottom compulsively. After all, headlines main function is to let you skim content, and it’s even faster to scroll a screen than it is to turn a page.
Break up your business website text with sub-headlines so your readers don’t miss important points on your business website page.
Instead, short paragraphs allow the most important points to stand out, especially if your online content has been professionally written by a copywriter.
Most sales take place in the customer’s mind. So don’t make your readers guess the photo’s importance. Instead explain the “deep thoughts” behind your photo with a caption. You will let your readers find the information they want fast, and get a chance to tell them why the photo emphasises your point.