Storyboarding = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site.
As website copywriters
, we have many clients in Toronto and Melbourne that tell us that they are redesigning their website but have decided to just ‘tweak’ their content. This is not a good idea. Planning is essential. Getting to the root of your U.S.P (unique sales proposition) and understanding the benefits of your business is important.
Storyboard your website content: Plan reader movement. Plan content for each page. Let your homepage be a navigational page for the whole site.
Why Storyboard Your Website:
1.Customers know ‘why’ to visit other pages.
2.Customer-friendly: enable quick and easy navigation so you become more popular.
How to Storyboard Your Website:
1.Plan the content around reader interest before writing.
2.Have compelling descriptions of other pages.
3.Make pages unique and avoid redundancy.