Why and How Storyboarding Makes Your Website A Better Sales Tool
Storyboarding = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site.
As website copywriters, we have many clients in Toronto and Melbourne that tell us that they are redesigning their website but have decided to just ‘tweak’ their content. This is not a good idea. Planning is essential. Getting to the root of your U.S.P (unique sales proposition) and understanding the benefits of your business is important.
Storyboard your website content: Plan reader movement. Plan content for each page. Let your homepage be a navigational page for the whole site.
Why Storyboard Your Website:
1.Customers know ‘why’ to visit other pages.
2.Customer-friendly: enable quick and easy navigation so you become more popular.
How to Storyboard Your Website:
1.Plan the content around reader interest before writing.
2.Have compelling descriptions of other pages.
3.Make pages unique and avoid redundancy.
Don’t plan content around ‘what everyone else has’. Think about what your customers need to trust you and want to know before buying. Ask yourself, is there a gap between what your business website says you do and what you actually do?