Is it STILL possible to make sales from email marketing?
It sure is – and this post will explain an awesome example of email marketing from Buffer.com to show you how you, too, can make sales from email marketing.
Good content marketing leads to sales. I offer as proof, an awesome company I use on a daily basis.
What is the first sales lesson for excellent content marketing? Because I am so in love with their content marketing, I tell everyone about them. So in effect, I’ve become a salesperson (unpaid) for this organisation. I’m writing a blog post about them. I tell my clients to use them. And all because they are really good at email marketing.
I’m a person with a Buffer account looking to share content that makes me look good to my followers. I use Buffer to send out shared content across multiple social media channels, and track its success.
Buffer works well for those needs, but they go one step further to serve me. Every time my account no longer has posts in it, Buffer sends me an email. But instead of an annoying email that only serves their needs, they serve their needs by first, meeting my needs, thereby creating a win-win sales scenario.
Let me explain. The email they send me is to notify me to use their service again. But instead of that being the focus of the email, they use the angle of offering me 3 posts I might want to share; and it’s helpful to me because:
Take a few minutes right now to improve your content marketing. Spend 3 minutes brainstorming how you can use these three principles in your own email marketing:
1) Usefulness – what “do today” task do your clients struggle to get done, and how can you offer them a chance to take care of it in your emails?
2) Urgency – What will your prospects miss out on if they don’t do it now?
3) Ease-of-use – built in links. – what essential blog posts do your clients need to see? (It’s ideal for your organisation to have a Content Editorial Calendar of blog posts that speak to these ‘problems’ your clients have – and it’s GREAT for your SEO – let me tell you all about it through a phone call.
“Brainstorming your content marketing is a must. We’ve built relationships with people over time, and we use content marketing to stay in touch – so when they have that problem, they remember to use us – they already trust us and already know we’re the experts. We rely on our content marketing to bring in business from Australia, while we’re based in Canada. – Alysha Dominico”
Let’s trouble shoot together – leave a comment about your business and I’ll try to help.
Email marketing is still an effective way to reach interested buyers. You can keep your emails out of your recipients’ trash folder when you pay attention to four essential components of successful email campaigns.
Find out what word you need in your email subject line to guarantee a higher open rate, plus: