You can make your communication staff’s life easier, and more productive, by planning your social media marketing (SMM) process and implementation. There’s two elements to better SMM: your content strategy and your content policy.
A social media marketing content strategy helps you build your content inventory based on your long term goals, and makes sure these three content elements are represented in all content:
Once you have you content strategy in place, your policy sets the rules for your content expectations.
The road to creating your Social Media Content Policy starts by getting everyone on board before you delve into writing your content. Do this and you won’t be slowed down by disagreement during the creative process. And, staff will have rules to follow to keep them in line and accountable for creating the content that best serves your business purpose.
Your social media content policy is your contingency plan so you’re prepared for busy times when creating content slides down the priority list. You can create your content inventory based on predefined goals like:
Plus, you’ll get everyone one board with the same message should you have to respond to difficult subjects or comments from users. You might have to share content that could be a Public Relations nightmare. If you’re ready to respond positively you can use negative publicity to your advantage.
Find out more about making the most of your social media marketing to build your business online.
Did you know that by spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When you download this infographic you can use facts to guide your social media content strategy and increase your online traffic. To help demystify social media, you’ll learn: