Do you ever use the words “quality” and “excellent customer service” and “reliable” to differentiate your business from your competitors’? If so, you are missing a great opportunity to tell your ideal customers about who you really are. And worse, if you don’t tell them who you really are, you will sound just like everybody else.
As a copywriter, we talk to a lot of businesses.
And the thing is: every business claims to be offering “quality” products, “excellent customer service” and “reliability.” So you can see these words don’t really make you different.
Copywriters take into account your competitor’s messages. So if your competitors are saying they offer “Quality”—bad luck to them for not knowing any better. Your copywriter will ask the hard questions of you and offer you an external perspective that helps you articulate what you really mean by “quality.”
And if you’ve been reading the Tangible Words’ blog, you already know 5 other benefits copywriting can have on your business.
(Of course you should know a few things before you talk to your copywriter. You want to make sure you are ‘delegating’ to your copywriter, not ‘abdicating’ – Michael Gerber’s distinction in The E Myth Revisited.)