Marketing: The Company Growth Podcast

Podcasts are a great way for thought leaders to share ideas to stimulate business growth. Sales Leader’s Playbook: In Their Words is a business podcast that puts a spotlight on business leaders in Ontario, Canada who are innovating and driving […]

We need to hear stories about the struggles women go through in the business world to fight for equal pay and equal opportunity. We also need to celebrate the victories of successful women in business and learn how they overcame the struggles of […]

AI can make a picture of the Pope in a big puffy coat and a Beach Boys’ cover of Nine Inch Nails, but what can it do to help you market your company more effectively? The other stuff is fun (and sometimes disturbing) but let’s talk about the AI […]

Chuck Elias of 42Chat has found that customers of his company love interacting with chatbots. We wanted to know exactly why that was. In an age of uncertainty about A.I. and the risks it poses, what are the benefits? What are some sales techniques […]

OKRs are the Objectives and Key Results you set to determine success and measure progress. One of the trickiest parts of social media strategy is that every company is different.

In online marketing, using paid traffic can, initially, almost feel like giving up. After all, aren’t the most inspiring online business success stories the ones about a company who built an amazing organic following seemingly out of nowhere? Why […]

Who needs to hide in the shadows? We want to help businesses grow! These are marketing strategies for small business that everyone can use to get leads who will actually convert. These are the steps that we do ourselves, that we recommend for our […]

Did you know that 340 billion emails are sent daily? Yikes! That’s an incomprehensible amount of emails! Not only is that a lot of emails, but that’s a lot of competition, and a ton of noise that makes it hard for your email to stand out. We’re […]

Here at Tangible Words, we help companies improve their sales and marketing operations. Our clients often ask about how they can more effectively hire and train their salespeople and while we have lots of strategies for that, we recently discovered […]

How to Win Friends and Influence People quotes help you grow your business by giving you simple, repeatable behaviours that build trust, deepen relationships, and make you a more effective leader. These principles—like showing genuine appreciation, […]

Losing a devoted customer can be brutal. Of course, this can happen in the natural course of business but sometimes it may seem like their reasons for leaving don’t add up. Luckily, there’s a fantastic book on why customer retention sometimes goes […]

Whether it’s getting kids to stop fighting in the backseat, closing a big deal with a tricky client, or trying to buy a new car, people engage in negotiations all the time. We’re used to making concessions and playing a little game of give-and-take […]

Here’s our take on another business book and whether we think the information inside can help you grow your business. Our book today is a popular one: Traction: Get a Grip on Your Business by Gino Wickman. It gets brought up in networking […]

Sometimes, it feels like no matter how hard your employees or sales teams push, how hard they grind, or how much they work, the result you wanted doesn’t happen, and the company doesn’t grow.

At Tangible Words, we love to read. We love to read in our leisure time, but we also love to read business books. It’s a fantastic way to get a new idea or to help us develop past a growing pain.

When we interviewed Peter Caputa for the episode of the Company Growth Podcast “Big Lessons to Learn from the Founding of the HubSpot Partner Program” he provided so much material for business leaders like you that we decided to make a second […]

Getting the most out of HubSpot involves understanding how successful partners create value for both their clients and their businesses. In this episode of the Company Growth Podcast, Pete Caputa—one of the key architects behind the HubSpot Partner […]

CRM data works harder when it is accurate, organized, and actively used to support decision-making. What's best for CRM data clean up and to make it work harder, includes regularly cleaning duplicate and outdated records, standardizing data entry […]

After evaluating the platform for several years, we decided to go HubSpot for our business because it helped us streamline marketing, sales, customer relationship management, and operations in one powerful, connected system. In this episode of the […]

One part of the latest Company Growth Podcast interview really stuck out to me. The guest, award-winning speaker Joey Coleman, was on the podcast to talk about retaining customers, and he said that, when it comes to delivering on customer […]

The Company Growth Podcast is back for a new third season!

Tangible Words has recorded and released two seasons of The Company Growth Podcast now and we’ve come a long way from our first few episodes! After two seasons, here’s what we learned about podcasting, for anyone who is in the same position now as […]

On the Company Growth Podcast, we like to talk about the path to company improvement and how that path doesn’t always move in a straight line. But company growth isn’t the only kind of growth that works this way - career growth is full of similar […]

There are many schools of thought on how to hire effectively and different strategies can work. But most of the B2B companies we work with at Tangible Words do not fit into an easy category. If you run a company that doesn’t categorize easily, you […]