“It became clear that we needed to work with Tangible Words to help deliver our recently specified Communications Plan targets.” Suzanne McFarlane, Community Relations Coordinator, MVCA
The project had a phased approach utilizing Tangible Words’ Quality-Assured Process, which embeds checks and balances to ensure the achievement of each strategic objective.
Phase 1: Create Strategic Communications Plan for MVCA website.
Phase 2: Design Information Architecture of Website for user-friendly navigation.
Phase 3: Develop SEO Messages. Plan, develop and create Positioning, Branding and Direct Response messages on website pages.
Phase 4: Offer Workplace Training for Long-term, Sustainable, Strategic Communications in-house by MVCA staff.