Blog

How Email Lists Can Attract Investors to Your Economic Development Region

Email is considered 40% more effective than social media at luring new customers (McKinsey & Company). Personalizing your email lists and content is one key to attract investors to your economic development region to find your emails in their inboxes and more importantly so they are read by investors. And, it also keeps your emails out of the Trash folder. Segmented Email Lists Can Attract Investors to Your Economic Development Region Segmented email lists allow you to send emails to the right people, with the right content, at the right time. You can segment your lists based on data (collected during audience

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A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

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How SMART Goals Align Your Sales And Marketing Departments

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to implement them? Following a SMART goal approach helps you and your staff envision success because they're: Specific Measurable Attainable Relevant Timely Implementing SMART goals align your sales and marketing departments so they can take action and achieve better sales together, which is beneficial for the company as a whole. 3 Ways SMART Goals Align Your Sales And Marketing Departments Implementing SMART goals benefits your

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How Blogging Adds Value To Your Tourism Website – Start Today

Blogging adds value to your tourism website. We’ve heard it before.  But, you’re already busy running your tourism business, you don’t have the time to come up with content for a blog on your tourism website. But here’s the thing: it may seem like a lot of work but in reality blogs drive online traffic your way.   3 Ways Blogging Adds Value To Your Tourism Website By Increasing Your Website’s Traffic More Content: Consistent creation of new content leads to higher traffic. Higher traffic leads to a higher number of visitors using your website for their vacation needs. Companies

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Successful Inbound Marketing So You Attract Consumers Online

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time.   Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once

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5 Reasons Why Canadian Manufacturers Benefit From Using Email Marketing

Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in China and the US. You must work harder to show you’re an industry leader.  Email marketing campaigns make connecting with your clients and potential clients easy. Emails cut down on travel time, are easy to create, and allow you to target only those clients who are a fan of your brand. But best of all, email marketing is cheap. Email marketing allows Canadian Manufacturers to go global without a global budget 5 Ways Email Marketing Boosts Your Bottom Line Goodbye

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Align Sales And Marketing Departments To Increase Company Sales

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes.  Here’s How You Align Sales And Marketing  Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in.  So, at first glance the

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Canadian Manufacturing – Stay Competitive in the US Market

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a competitive edge. 5 Steps to Develop a Communications Plan to Stay Competitive in the US Market Provide Accurate, Trustworthy, Timely Content to US Customers Let the customer drive your content. The needs and wants of your target market will direct the type of content you create and the platforms you use to deliver it. Use SEO optimization. Clearly explain how you

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What You Need To Know To Become CASL Complaint

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic Marketing (CEM) standards are evolving. You’ll also be better prepared for the reinforcement of Canada’s Anti-Spam Laws with some additions come July 1, 2017. Every company undertaking online marketing has a responsibility to their business goals, but more importantly to the clients and customers they serve, to allow customers control over the information they receive. This article aims to provide online marketers and Tangible

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Three Ways To Create Email Subject Lines That Attract Tourists

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line, according to Hubspot. Much like a book is judged by its cover, emails are judged by their subject lines. So, if you’re using an email marketing campaign to attract tourists to your Ontario tourist region you need to put a lot of thought into how you present yourself. Luckily, I have a few tricks to help you choose

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How to Attract New US Manufacturing Customers?

How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people. 5 Ways to Improve Website Content and Identify US Manufacturing Opportunities Identify your target market. Who are your ideal customers? Create a buyer persona. If there are groups within the target market, create a persona for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.  Once you know who you are

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How Blogging Can Increase Your Economic Development Website’s Traffic and Attract Investors.

You’ve networked and made connections with potential investors. You’ve perfected your sales pitch. And you’ve created an awesome economic development website. Now what? There’s always new ways to drive more traffic to your website and increase sales. You can do both through blogging. People wonder if blogging is necessary for their website. The answer is yes. Blogging can increase your economic development website’s traffic and lead to more online sales because blogging will make you look like the expert you are in your field. Here’s how. Increase Your Economic Development Website’s Traffic - Become an Expert Through Blogging.   The

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Improve Your Manufacturing Website to Get More US Customers

Want to Increase Web Traffic and Double Your Revenue? You want more US customers for your manufacturing business. But how do you find them? More importantly, how do they find you? Your website is your first and main point of contact and investing in a great website will boost your Canadian business. 5 Ways To Improve Your Manufacturing Website So US Customers to Find You Make frequently requested information easy to find. Supply useful content in a format that is user friendly and intuitive to navigate. Add photos and videos to increase website traffic. Make each page on your manufacturing

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Create Tourism Websites Travellers Want To Visit

If you want to go on vacation - to a new city, on a camping trip, or a wine tour - you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites travellers want to visit you need to spend time planning your content. Just like your tourists plan their vacations. To make prospective tourists excited to travel to your destination your tourism website needs to start with a plan - a map - of what and how you're going to promote what you have to offer. Just like

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Free Content Offers To Attract More Tourists to Your Ontario Region

So we have discussed the Tourist Tammy persona and what she is looking for with her two sons. But now we need to provide her with quality content and calls to action. Quality Marketing Content Offers for the Tourist Industry Relates to your product or service (this means it will appeal to people like Tammy who are already looking at your website and make them want to learn and experience more about your destination). Gives Tammy something of value (such as information she needs or would find interesting; a checklist of what to bring to your tourist destination; local recipes,

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How High Speed Internet Can Help Canadian Manufacturers Attract International Customers

The Canadian manufacturing sector remains a powerhouse exporting more than $318 billion each year and adding 1.7 million full-time jobs across the country. While already an integral part of the Canadian economy, there are opportunities for growth and modernization within the industry starting with high speed internet access.   High Speed Internet Unlocks Growth Potential for Manufacturing Sector The Canadian Radio-television and Telecommunications Commission (CRTC) acknowledges high speed internet as a resource vital to modern-day communications and plans to increase access to 90% by 2021. Despite the manufacturing industry’s reputation for doing business the old school way, the key to

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How to Use Twitter to Get More Tourist Bookings for your Destination

Twitter is best known for its short, micro-blog style messages that get right to the point. Use Twitter to get more tourist bookings by using the 140 characters to catch the attention of tourists about your destination and convert them to visitors. As an added bonus, your Twitter feed is Google-friendly, but more on that later! Since social media is all about connecting and communicating with people directly, here’s how you can use Twitter to showcase your region and entice more tourists to visit. 3 Types of Tweets to Get More Tourist Bookings for Your Destination Show and share photos

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Attract Investors With Your Economic Development Website

For any economic development region, your website is your business storefront, capable of attracting investors and inviting businesses when you aren’t around to do it face to face. But there is one important element often left out of the planning, writing, and presentation of an economic development region’s website: the target audience or persona. This oversight is the number one reason economic development websites fail. Focusing On Your Economic Development Persona Is the Most Effective Way To Attract Investors When you’re creating a website targeted at bringing investors, businesses, and jobs to your economic region it can be easy to

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How to Spring Clean Your Company Website to Increase Sales

The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your resources to the screen and revitalize your company’s online presence using a website redevelopment strategy like the one below. With Site Metrics Clean Your Company Website to Increase Sales and Website Traffic Your shelves may not be the only things in need of a dusting. Clearing away the fluff opens a path to

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Become an Expert on Your Buyer Personas to Attract More Online Customers

A Buyer Persona is a Segment of Your Target Market Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer persona is a segment of your target market. For your web design business, you may have one buyer persona that is a small business owner. Another buyer persona could be a professional in private practice (like a lawyer or accountant). A third buyer persona could be a medium-sized business. Although they all require website design, they will

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