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Free Content Offers To Attract More Tourists to Your Ontario Region

So we have discussed the Tourist Tammy persona and what she is looking for with her two sons. But now we need to provide her with quality content and calls to action. Quality Marketing Content Offers for the Tourist Industry Relates to your product or service (this means it will appeal to people like Tammy who are already looking at your website and make them want to learn and experience more about your destination). Gives Tammy something of value (such as information she needs or would find interesting; a checklist of what to bring to your tourist destination; local recipes,

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How High Speed Internet Can Help Canadian Manufacturers Attract International Customers

The Canadian manufacturing sector remains a powerhouse exporting more than $318 billion each year and adding 1.7 million full-time jobs across the country. While already an integral part of the Canadian economy, there are opportunities for growth and modernization within the industry starting with high speed internet access.   High Speed Internet Unlocks Growth Potential for Manufacturing Sector The Canadian Radio-television and Telecommunications Commission (CRTC) acknowledges high speed internet as a resource vital to modern-day communications and plans to increase access to 90% by 2021. Despite the manufacturing industry’s reputation for doing business the old school way, the key to

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How to Use Twitter to Get More Tourist Bookings for your Destination

Twitter is best known for its short, micro-blog style messages that get right to the point. Use Twitter to get more tourist bookings by using the 140 characters to catch the attention of tourists about your destination and convert them to visitors. As an added bonus, your Twitter feed is Google-friendly, but more on that later! Since social media is all about connecting and communicating with people directly, here’s how you can use Twitter to showcase your region and entice more tourists to visit. 3 Types of Tweets to Get More Tourist Bookings for Your Destination Show and share photos

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Attract Investors With Your Economic Development Website

For any economic development region, your website is your business storefront, capable of attracting investors and inviting businesses when you aren’t around to do it face to face. But there is one important element often left out of the planning, writing, and presentation of an economic development region’s website: the target audience or persona. This oversight is the number one reason economic development websites fail. Focusing On Your Economic Development Persona Is the Most Effective Way To Attract Investors When you’re creating a website targeted at bringing investors, businesses, and jobs to your economic region it can be easy to

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How to Spring Clean Your Company Website to Increase Sales

The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your resources to the screen and revitalize your company’s online presence using a website redevelopment strategy like the one below. With Site Metrics Clean Your Company Website to Increase Sales and Website Traffic Your shelves may not be the only things in need of a dusting. Clearing away the fluff opens a path to

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Become an Expert on Your Buyer Personas to Attract More Online Customers

A Buyer Persona is a Segment of Your Target Market Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer persona is a segment of your target market. For your web design business, you may have one buyer persona that is a small business owner. Another buyer persona could be a professional in private practice (like a lawyer or accountant). A third buyer persona could be a medium-sized business. Although they all require website design, they will

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5 Reasons Why Brochures Are Still Important For Selling

Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying process, proving that it’s not enough to exist solely online. Here's why. The Top 5 Reasons Why Brochures Are Still Important Shoppers are Kinetic Prospects hang onto paper longer--when it is well-written and has a great design. When that prospect gets home and looks at that brochure again, they need to see an effective call

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3 Tips to Make A Great Sales Pitch for Conferences

You know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator or a 15-minute meeting can seem like a lot of pressure. But it’s actually quite easy; you just need the right combination of words, attitude, and of course, that unique sales proposition that sets you apart from your competitors. Having a great product or service is the first step to success. But if you can’t sell your business to the right people you’ll

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How Inbound Marketing Attracts International Manufacturing Customers

Although manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to  reach your target market, especially when your international customers are spread out all over the globe. Cold calls, magazine ads and yellow page listings are not working as well as you would like. So, what strategies can you use to get your company brand out there and attract more international customers? Inbound Marketing Attracts International Manufacturing Customers With inbound marketing, you target the customers you want, and invite them to come to you. Traffic turns into leads, which

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3 Reasons High Speed Internet in Rural Regions is Needed for Economic Development

Few things are as foundational to modern business success as high speed internet access. The Canadian Radio-television and Telecommunications Commission (CRTC) recognizes high speed internet as a resource vital to modern-day communications. They have undertaken to increase cross-country access to 90% by 2021, and 100% 10-15 years from now. What does High Speed Internet in Rural Regions Mean for Economic Developers? You know the frustration of slow loading times. The wrench it throws in productivity. The lost leads. If your goal is attracting an investor, then you intend to leverage the internet to show your community - it is, after

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How A Five Second Video Increases Website Traffic

Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast. You heard it right, from a writer no less, five second videos (and other visuals) help you engage more consumers. Videos can be dramatic and fun. They’ll evoke emotions and emotional reactions that even the best writing can’t stir in everyone. And, an effective five second video lets you send your message before attentions move on to the next stimulus. What’s better,

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5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

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How To Use Hubspot’s Marketing Free Software To Reach More Customers

Use Hubspot’s Marketing Free software to help you identify and engage your  target audience. Simply add this powerful inbound marketing software to your website for free. Its signup and analytics capabilities will help you generate more qualified leads. Your sales team has a better chance to close more deals because you’ll know exactly who your customers are and the pages they’re visiting your site. Not only does this help your sales team, it gives your marketers (and copywriters) pages to target with fresh content. Hubspot’s marketing free software is ideal for small or medium sized business (with limited marketing budgets)

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Why it is Important Not to Skip the Awareness Stage of Inbound Marketing

Hitting a Bull’s Eye with Your Target Market In archery, you need to thoughtfully and intentionally concentrate your energy on hitting the target. In business, you apply the same method to your target market. It is not enough to throw random content out into the interverse; you must identify and focus on the bull’s eye in order to be successful. This is the awareness stage of inbound marketing. Imagine a target of five concentric circles, representing buyers from the outside to the middle. People who have never heard of your brand People who have heard of you, but are not

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How to Set Up LinkedIn to Increase Online Sales for Your Company

Understanding how to set up LinkedIn to increase online sales is a huge opportunity, with such a large number of top professionals networked together in one location, which is available to you 24/7 through your nearest device. 3 LinkedIn Stats that May Surprise You LinkedIn is the #1 social media platform for content distribution 94 percent of B2B marketers use LinkedIn to distribute content Content gets 15 times the interaction of job postings on LinkedIn 13 Ways to Optimize Your LinkedIn Company Page to Increase Online Sales The purpose of the LinkedIn Company Page is to “raise brand awareness, promote

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3 Reasons an Ontario Tourism Blog is a Good Investment

Writing an Ontario tourism blog takes a lot of time, energy and research. You need to set the right tone to both entertain and inform. It needs to be the right length: long enough to communicate the message, but short enough not to make people bored before they finish. The good news is that all of this effort is worth it! Writing an Ontario tourism blog is a great investment, which will pay dividends for many years to come. Ontario Tourism Blog Content Creation is an Investment Maintaining a blog is one of the most important elements of content marketing. For

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How to Measure Return on Investment – Is Your Inbound Marketing Working

Do you remember the days of walking around your grade school classroom measuring everything in sight with an unwieldy wooden meter stick? Wouldn’t it make your life easier if you could measure return on investment for your inbound marketing just as easily? Well, you might need more than a pencil and notebook to measure these analytics, but once you know which ones to pay attention to, measuring Return on Investment (ROI) on inbound marketing can be just as easy. “Using a combination of metrics to establish your overall return on investment for your inbound marketing will definitely convince you it

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Is Successful Content Marketing Strategy Eluding You?

You are not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of B2C marketers have a Content Marketing strategy that is not documented, as reported by 2015 B2C Content Marketing Trends – North America. Too often, a content marketing strategy is not a strategy at all but “a way of sounding smart or leader-like and used to avoid necessary choices,” Frank Cespedes in the Harvard Business Review Why Is My Content Marketing Strategy Not Working? Your strategy may be: Difficult to define Hard to

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Understanding Your Tourist Persona and How to Attract to Your Region

You already know that leaving out food on a picnic table attracts bears to your campsite. Why? The bears are hungry and need to find food. They like to eat. The food meets a need and want. Attracting more bears to your picnic may not be very desirable, but attracting more tourists to your destination is. And the content you offer to attract those tourists is going to meet a need or want. But your content is also a reward. Like the bear, which leaves the campsite with a full belly, your prospective tourists should feel satisfied with the marketing

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5 Simple Ways to Attract Visitors to Your Facebook Business Page

Facebook, along with the rest of modern technology, is evolving. If you run a small business and are looking to make your mark online, you need to keep up with the changes and implement them to your full advantage. Luckily, the developers behind the revolutionary software have created a variety of options for you to increase your likes on Facebook. First Steps for Launching Your Facebook Business Page Marketing Strategy Know what you want. It sounds simple, but without a clear objective in mind, how can you know which tools will give you the best results? Who is your ideal

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