Is the communications budget the first thing to get chopped up during your organization’s budgeting process? Everyone may agree that communication is key to success—in theory—but have a hard time allocating cold hard cash to the concept of paying for content marketing help. Maybe you could use another staff person or some new equipment, but will funding these line items have the same effect on your organization as well planned content? We know it can be difficult to explain how investment in content marketing actually frees up resources to help fulfill other needs in the organization.
Here’s some good reasons to find funds for content marketing from different budget areas.
Content marketing is an integral to your communication plan because it focuses your messages and gives you a plan to follow whether it’s your website, social media or printed documents.
Strategic communication involves the entire organizations. When your company has a good reputation you make more sales, ship more products, take more calls—keeping staff busy and generating revenue. This means you keep departments active and you can legitimately ask for money from other relevant departmental budgets.
Start your next budget meeting armed with these examples and talk to your colleagues about how content marketing really is an organization-wide financial responsibility and benefit.
You may have heard the phrase “content is king”. And, even though any content you create for your business is beneficial to you, Pillar Content gives you the best bang for your buck. Why? Pillar content is how we describe the content you can use over and over again because it is so relevant to the key ideas your communicating regularly that you can reference it any time from any medium.
Stockpiling pillar content saves you time because once you’ve created it you don’t have to keep coming up with new angles. Pillar content stays relevant and you can use it to complement new content without having to rewrite the message. And, yes, a good content marketing plan can help you create this valuable resource too.
Still wondering why you should go through the effort to budget for content marketing? Find out where your money goes when you outsource to professional copywriters.
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