Inbound Marketing

What Is Smarketing And How To Make Your Team Stronger

If you’re trying to figure out ' what is smarketing? '  you’ve come to the right place. Smarketing is sales and marketing departments at their best. It’s the harmony achieved when sales and marketing converge smoothly in the service of clear business goals. Whether or not you have a marketing automation strategy, your marketing strategy must be in sync with your sales plan. This leads to a rewarding sales cycle for both you and your customers.  “smarketing refers to alignment between your sales and marketing teams created through frequent and direct communication between the two,” (Hubspot Sam Kusinitz 2014). What Is

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How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

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How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

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Here’s How Your Target Market And Buyer Persona Attract More Customers

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy. Your target market is the group of potential clients that share a similar set of demographics: the ones who are best suited to using your products or services. If your target market is a real group of people then your buyer persona is a fictional representation of a person within your target market. Used together in an inbound marketing campaign, your target market and buyer persona attract more customers.  How To Build A Buyer

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Sales Reps Won’t Call Your Inbound Leads?

Sales reps love the sound of the phone ringing. Hope springs eternal: could that be the sound of a ready-to-buy customer on the other end? Alternatively, when the voice on the other end is someone trying to sell you something, you’re thinking: lunch bag let down. The desire to avoid causing annoyance - sales reps won't call because they often conclude: only call people who are expecting to hear from you. And they have yet another reason to further drive this thinking: we can do amazing things with digital marketing, why do sales reps need to make calls to people they

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How to Improve Open Rates With Good Email Subject Lines

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep reading based on the subject line alone (Hubspot 2016). Whether you’re running an email marketing campaign or simply want to thank your clients for their business, you need to know how to write good email subject lines that get the job done. Because without good email subject lines, you might as well send your emails

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4 Reasons Buyer Personas Improve Inbound Marketing

You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest gaps between the two is the definition of a quality lead:  59% of marketers say they provide salespeople with very high quality leads, only 25% of salespeople agree (2017 Hubspot). Clearly, quality marketing-sourced leads — that could convert to sales — mean different things to marketers and salespeople. To close this gap you must invest in buyer persona development. Buyer Personas are crucial if you want your

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Content Writers Can Support Your Marketing Department

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not. Providing content help supports and re-energizes your sales and marketing team so they can focus on what’s really important: reaching more customers. 3 Ways Content Writers Support Your Marketing Department Marketing teams get bogged down with the ongoing content demand, taking away their focus and momentum. Tasks like redoing and improving your website, updating your blog, keeping in touch on social media, and eliminating duplicate content on your

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CRM Comparison Guide for Free and Paid

Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or large corporations keep track of customer data and organize your marketing efforts so you can keep your consumers engaged. With both free and paid versions of CRM software at your disposal you can use this CRM comparison guide to choose the best CRM software to nurture your business relationships. We’ve outlined a few popular picks including pros and cons for each to help you decide. CRM Comparison Guide (Free Vs. Paid) Software Free Integrated Analytics Option

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A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

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Successful Inbound Marketing So You Attract Consumers Online

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time.   Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once

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Align Sales And Marketing Departments To Increase Company Sales

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes.  Here’s How You Align Sales And Marketing  Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in.  So, at first glance the

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What You Need To Know To Become CASL Complaint

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic Marketing (CEM) standards are evolving. You’ll also be better prepared for the reinforcement of Canada’s Anti-Spam Laws with some additions come July 1, 2017. Every company undertaking online marketing has a responsibility to their business goals, but more importantly to the clients and customers they serve, to allow customers control over the information they receive. This article aims to provide online marketers and Tangible

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Be an Expert on Your Buyer Personas to Attract More Online Customers

A Buyer Persona is a Segment of Your Target Market Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer persona is a segment of your target market. For your web design business, you may have one buyer persona that is a small business owner. Another buyer persona could be a professional in private practice (like a lawyer or accountant). A third buyer persona could be a medium-sized business. Although they all require website design, they will

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How Inbound Marketing Attracts International Manufacturing Customers

Although manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to  reach your target market, especially when your international customers are spread out all over the globe. Cold calls, magazine ads and yellow page listings are not working as well as you would like. So, what strategies can you use to get your company brand out there and attract more international customers? Inbound Marketing Attracts International Manufacturing Customers With inbound marketing, you target the customers you want, and invite them to come to you. Traffic turns into leads, which

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How To Use Hubspot’s Marketing Free Software To Reach More Customers

Use Hubspot’s Marketing Free software to help you identify and engage your  target audience. Simply add this powerful inbound marketing software to your website for free. Its signup and analytics capabilities will help you generate more qualified leads. Your sales team has a better chance to close more deals because you’ll know exactly who your customers are and the pages they’re visiting your site. Not only does this help your sales team, it gives your marketers (and copywriters) pages to target with fresh content. Hubspot’s marketing free software is ideal for small or medium sized business (with limited marketing budgets)

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Why it is Important Not to Skip the Awareness Stage of Inbound Marketing

Hitting a Bull’s Eye with Your Target Market In archery, you need to thoughtfully and intentionally concentrate your energy on hitting the target. In business, you apply the same method to your target market. It is not enough to throw random content out into the interverse; you must identify and focus on the bull’s eye in order to be successful. This is the awareness stage of inbound marketing. Imagine a target of five concentric circles, representing buyers from the outside to the middle. People who have never heard of your brand People who have heard of you, but are not

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How to Measure Return on Investment: Is Your Inbound Marketing Working

Do you remember the days of walking around your grade school classroom measuring everything in sight with an unwieldy wooden meter stick? Wouldn’t it make your life easier if you could measure return on investment for your inbound marketing just as easily? Well, you might need more than a pencil and notebook to measure these analytics, but once you know which ones to pay attention to, measuring Return on Investment (ROI) on inbound marketing can be just as easy. “Using a combination of metrics to establish your overall return on investment for your inbound marketing will definitely convince you it

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How to Attract Investors to Your Economic Development Region

A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic search results, is what will draw the notice of investors. There are four simple simple steps to attract investors to your economic development region with inbound marketing. What it Takes to Create A Strong Inbound Marketing Campaign Attract visitors. Use social media profiles to expand your audience and connect viewers to your blog or site. As of late 2016, the number of Facebook users surpassed 1 billion. Take advantage of the

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Canada-Ontario Job Grant – Get Training for Your Employees

Did you know you could be eligible for the Canada-Ontario job grant to provide training for your employees? Here are a few key points on who is eligible for the Canada-Ontario Job Grant: Individual private and not-for-profit sector employers be licensed to operate in Ontario be applying for training that is delivered in Ontario and is related to a job that is also located in Ontario Employees (who you want the training for) must be on payroll. Available for employers with < 50 employees AND > 50 employees. Up to $10,000 per employee is available. The Grant money goes fast! Contact us

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