Inbound Marketing

Why Use An Inbound Marketing Agency To Nurture Leads

In our last article, “Using Live Chat Tools For Overseas Lead Conversion,” we mentioned how useful live chat meets are for getting leads. But maybe you’re a small company and don’t have time for a lot of meetings, even if they are online. In this stage of the Inbound Marketing Methodology–the Close–we’re going to discuss how hiring an inbound marketing agency can help you gain and grow leads. How they can improve your website and social media content, nurture your relationships with overseas investors, and ultimately, convert leads to sales. Consider a Hubspot partner. Content experts or an inbound marketing

Read More...

The Role Of Marketing In Economic Development: A Beginner’s Guide

All’s fair in love and economic development. In order to stand out from the pack, the role of marketing in economic development is incredibly crucial. Thanks to technology and the internet, there are many effective marketing options at your disposal. Base Your Strategy Around This Simple, Five-Point Plan: The role of marketing in economic development - specifically inbound  marketing - is important because it focuses on showing investors what you have to offer and attracting them through your genuine appeal to their unique wants and needs. 1. Attract, Convert, Close, and Delight. First, attract visitors with your content, then convert

Read More...

Why Inbound Marketing Is The Best Sales Tool For Manufacturing Websites

Inbound Marketing is a way of selling that draws the consumer toward your offer of value, attracting them with well-presented content on your manufacturing websites. This type of marketing can help companies that manufacture attract more manufacturer customers. So how does it work? How Inbound Marketing Attracts Manufacturer Customers to Manufacturing Websites You’ve formed a clear buyer’s persona, and know whose interest you want to attract. Inbound marketing will help you direct the buyer’s interest toward your industry website then you can nurture leads to make sales. Here are 3 things that inbound marketing does: Increases Traffic: Using search engine

Read More...

How An Inbound Marketing Agency Can Help Drive Traffic To Your Site

There are two ways to market your business: you can yell through a loudspeaker at a random crowd, or you can have a conversation with people interested in your business.  Inbound and content marketing represent the second option in this analogy. These terms are often used interchangeably though they're not the same. These marketing strategies do work in harmony and using an inbound marketing agency helps you see faster results from your inbound and content marketing investment. An inbound marketing agency spends all its time using these strategies to optimize a greater return on investment for your company. If you want

Read More...

How To Attract Investors Online With Inbound Marketing

Business in your region is growing, but you know there’s more you can do to help it along. You want to attract investors online efficiently so you can make the most of your resources and have measurable progress to show management. But how do you get there? You know about inbound marketing. Inbound is the marketing strategy that draws readers in by captivating their attention, not selling to them. As an economic developer, it's your job to draw new businesses to your region (and support those you have). Inbound marketing can help with both. And, a complete inbound marketing checklist is a

Read More...

What Is HubSpot And How Can It Generate More Website Traffic?

So, you’re wondering: what is HubSpot and how can inbound marketing increase website traffic? Well, let’s first start by talking about why HubSpot exists. At the start of the 2010s, traditional marketing techniques, like TV ads, were still assumed to be the most effective ways to reach a consumer, even though the statistics said otherwise. Mail campaigns were being thrown out, emails deleted, and TV ads skipped. HubSpot was the most visible part of a growing marketing movement: switching from outbound to inbound. Essentially, the goal was to stop annoying the customer and start helping them. What is HubSpot? It’s

Read More...

Does Your B2B Sales Team Have A Set, Repeatable Sales Process?

“Sales” may seem like a dirty word to some, but for businesses, “sales” means survival and your B2B sales team is your greatest weapon. After all, making money is the only way they can stay afloat! There’s a feel good story in sales you might not have realized: your local economy needs businesses just as much as a B2B sales team needs other businesses. Look no further than all the jobs your friends, family and neighbours have in your community - you wouldn’t want them to lose their job or have to move away. And if you’re still feeling gritty about sales,

Read More...

7 Days Of Marketing With An Inbound Marketing Agency

Are the best inbound marketing tips on your wishlist this year? If so, we have the gift for you! We’ve pulled together the best of our 2017 inbound marketing agency advice in one pretty package, so your company can start the new year with a marketing-bang. Plus, we’ve got the inbound marketing checklist—and expert help—that will make this new year your most productive yet. Your challenge: check out one article a day for one week over the holidays; seven days, seven articles. And once you have a better idea of what inbound marketing is and what it can do for

Read More...

Inbound Marketing Growth Agency Increased Area9 Website Traffic By 29%

Hubspot certified partner and inbound marketing growth agency, Tangible Words, leads Area9 Learning’s online marketing. In their first month going live using Tangible Words-generated content Area9’s social traffic jumped by 230%.    Before Area9 Learning started working with Tangible Words, the company was using Hubspot but not getting the results they desired. But after one month in contract with Tangible Words, Area9 started getting more qualified leads and a stronger reputation online.     Content creation services and inbound marketing know-how made the difference between Area9 Learning simply being online to performing online. Here’s why. Monthly Tangible Words provides: Social media strategy

Read More...

How To Attract Manufacturer Customers With Smarketing and Personas

Manufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find manufacturing customers locally or internationally you need a clear picture of who those customers are. Forming this picture (your target audience) is the first step to creating custom content that will link buyer and seller, and provide dual benefits for each. - Hint: Think Persona Development Attract Manufacturer Customers With Strategic Persona Development Visualizing your target audience - to attract manufacturer customers - by researching their interests, needs, likes, dislikes and online

Read More...

Three Reasons To Write Content To Attract Your Target Audience

So you’ve started inbound marketing to attract your target audience (if not, read 5 Reasons Why Inbound Marketing Works). Good choice. However, when you're using inbound marketing as your online marketing strategy, you might be tempted to aim your new content at the most widespread, general audience you can think of. After all, more views equal more sales, right? Well, that’s not actually the case. Here are three reasons why creating content to attract your target audience is fundamental to your successful online content strategy: You can’t please everyone, all of the time. Produce content with a specific appeal to

Read More...

Write Economic Development Content Specific To Your Target Audience

You need to write economic development content specific to your target audience because content is still king. The most difficult part of creating content for economic development: reaching the right audience. Even businesses with a system for generating content are still unable to get that content to the people they want. Here's some proven ways to write economic development content specific to your target audience: How To Solve Problems For Your Ideal Customer  The old saying about walking a mile in a person’s shoes still rings true—maybe more so now than ever. The modern consumer is becoming increasingly used to being

Read More...

How To Earn International Sales For Companies That Manufacture

Using websites, blogs, social media posts -  inbound marketing - is an inexpensive and far reaching way to earn international sales for businesses that manufacture. Inbound marketing is a magnetic type of marketing meant to attract customers to you and convert leads to sales. When it comes to the success of international sales for companies that manufacture, inbound marketing opens your influence to a global market. Inbound marketing optimizes your company’s accessibility and appeal online. Manufacturing Companies: Why Inbound Marketing Is a Difference-Maker Content is the crux of inbound marketing. Quality content gives inbound marketing the sustenance it needs to create leads

Read More...

How To Keep Year Round Interest In Your Ontario Tourist Region

If you’re in the business of helping visitors discover Ontario - or any location - you know what the off-season can do to your bottom-line and the growth of your business. Luckily, there are ways to keep tourists engaged long after the heat of summer wanes and the famous (or infamous) Canadian winters hit. Or, if winter’s your thing, long after the snow has melted. Attractions abound in Ontario tourist regions - all year - so learn to keep year round interest in your Ontario tourist region. For some destinations, it’s mostly when the sun in shining. For others, it’s

Read More...

How Online Marketing Increases Experiential Tourism Dollars: EDCO Webinar

On November 7th, in partnership with EDCO, Tangible Words will be presenting “How Online Marketing Increases Experiential Tourism Dollars in Your Region” @edco1edco webinar as part of a four-part webinar series. This event is recognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the re-certification of Certified Economic Developers (CEcDs). How Online Marketing Increases Experiential Tourism Dollars in Your Region: EDCO Webinar The tourism world has moved away from tours and into “experiences”. The online world has made it easy to find what you’re looking for - but harder for buyers to make

Read More...

Inbound Marketing Tactics to Get More Customers with Less Work

Potential customers want to do their own research and decide for themselves what it is they need or want, that's why inbound marketing tactics gets more customers. Inbound Marketing gives your buyer the control they want over the purchasing decision which is great for the buyer. But inbound marketing is also great for the company because “inbound” also ensures that you attract customers who are already interested in your product or service. Inbound Marketing Terms – What You Need To Know Inbound marketing tactics gets more customers with less work when you connect effectively with your target market. Don’t waste

Read More...

What Is Smarketing And How To Make Your Team Stronger

If you’re trying to figure out ' what is smarketing? '  you’ve come to the right place. Smarketing is sales and marketing departments at their best. It’s the harmony achieved when sales and marketing converge smoothly in the service of clear business goals. Whether or not you have a marketing automation strategy, your marketing strategy must be in sync with your sales plan. This leads to a rewarding sales cycle for both you and your customers.  “smarketing refers to alignment between your sales and marketing teams created through frequent and direct communication between the two,” (Hubspot Sam Kusinitz 2014). What Is

Read More...

How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

Read More...

How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

Read More...

Here’s How Your Target Market And Buyer Persona Attract More Customers

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy. Your target market is the group of potential clients that share a similar set of demographics: the ones who are best suited to using your products or services. If your target market is a real group of people then your buyer persona is a fictional representation of a person within your target market. Used together in an inbound marketing campaign, your target market and buyer persona attract more customers.  How To Build A Buyer

Read More...