Inbound Marketing

How To Attract Manufacturer Customers With Smarketing and Personas

Manufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find manufacturing customers locally or internationally you need a clear picture of who those customers are. Forming this picture (your target audience) is the first step to creating custom content that will link buyer and seller, and provide dual benefits for each. - Hint: Think Persona Development Attract Manufacturer Customers With Strategic Persona Development Visualizing your target audience - to attract manufacturer customers - by researching their interests, needs, likes, dislikes and online

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Three Reasons To Write Content To Attract Your Target Audience

So you’ve started inbound marketing to attract your target audience (if not, read 5 Reasons Why Inbound Marketing Works). Good choice. However, when you're using inbound marketing as your online marketing strategy, you might be tempted to aim your new content at the most widespread, general audience you can think of. After all, more views equal more sales, right? Well, that’s not actually the case. Here are three reasons why creating content to attract your target audience is fundamental to your successful online content strategy: You can’t please everyone, all of the time. Produce content with a specific appeal to

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Write Economic Development Content Specific To Your Target Audience

You need to write economic development content specific to your target audience because content is still king. The most difficult part of creating content for economic development: reaching the right audience. Even businesses with a system for generating content are still unable to get that content to the people they want. Here's some proven ways to write economic development content specific to your target audience: How To Predict Problems Your Ideal Customer Is Trying To Solve The old saying about walking a mile in a person’s shoes still rings true—maybe more so now than ever. The modern consumer is becoming increasingly

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How To Earn International Sales For Companies That Manufacture

Using websites, blogs, social media posts -  inbound marketing - is an inexpensive and far reaching way to earn international sales for businesses that manufacture. Inbound marketing is a magnetic type of marketing meant to attract customers to you and convert leads to sales. When it comes to the success of international sales for companies that manufacture, inbound marketing opens your influence to a global market. Inbound marketing optimizes your company’s accessibility and appeal online. Manufacturing Companies: Why Inbound Marketing Is a Difference-Maker Content is the crux of inbound marketing. Quality content gives inbound marketing the sustenance it needs to create leads

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How To Keep Year Round Interest In Your Ontario Tourist Region

If you’re in the business of helping visitors discover Ontario - or any location - you know what the off-season can do to your bottom-line and the growth of your business. Luckily, there are ways to keep tourists engaged long after the heat of summer wanes and the famous (or infamous) Canadian winters hit. Or, if winter’s your thing, long after the snow has melted. Attractions abound in Ontario tourist regions - all year - so learn to keep year round interest in your Ontario tourist region. For some destinations, it’s mostly when the sun in shining. For others, it’s

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How Online Marketing Increases Experiential Tourism Dollars: EDCO Webinar

On November 7th, in partnership with EDCO, Tangible Words will be presenting “How Online Marketing Increases Experiential Tourism Dollars in Your Region” @edco1edco webinar as part of a four-part webinar series. This event is recognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the re-certification of Certified Economic Developers (CEcDs). How Online Marketing Increases Experiential Tourism Dollars in Your Region: EDCO Webinar The tourism world has moved away from tours and into “experiences”. The online world has made it easy to find what you’re looking for - but harder for buyers to make

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Inbound Marketing Tactics to Get More Customers with Less Work

Potential customers want to do their own research and decide for themselves what it is they need or want, that's why inbound marketing tactics gets more customers. Inbound Marketing gives your buyer the control they want over the purchasing decision which is great for the buyer. But inbound marketing is also great for the company because “inbound” also ensures that you attract customers who are already interested in your product or service. Inbound Marketing Terms – What You Need To Know Inbound marketing tactics gets more customers with less work when you connect effectively with your target market. Don’t waste

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What Is Smarketing And How To Make Your Team Stronger

If you’re trying to figure out ' what is smarketing? '  you’ve come to the right place. Smarketing is sales and marketing departments at their best. It’s the harmony achieved when sales and marketing converge smoothly in the service of clear business goals. Whether or not you have a marketing automation strategy, your marketing strategy must be in sync with your sales plan. This leads to a rewarding sales cycle for both you and your customers.  “smarketing refers to alignment between your sales and marketing teams created through frequent and direct communication between the two,” (Hubspot Sam Kusinitz 2014). What Is

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How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

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How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

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Here’s How Your Target Market And Buyer Persona Attract More Customers

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy. Your target market is the group of potential clients that share a similar set of demographics: the ones who are best suited to using your products or services. If your target market is a real group of people then your buyer persona is a fictional representation of a person within your target market. Used together in an inbound marketing campaign, your target market and buyer persona attract more customers.  How To Build A Buyer

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Sales Reps Won’t Call Your Inbound Leads?

Sales reps love the sound of the phone ringing. Hope springs eternal: could that be the sound of a ready-to-buy customer on the other end? Alternatively, when the voice on the other end is someone trying to sell you something, you’re thinking: lunch bag let down. The desire to avoid causing annoyance - sales reps won't call because they often conclude: only call people who are expecting to hear from you. And they have yet another reason to further drive this thinking: we can do amazing things with digital marketing, why do sales reps need to make calls to people they

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How to Improve Open Rates With Good Email Subject Lines

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep reading based on the subject line alone (Hubspot 2016). Whether you’re running an email marketing campaign or simply want to thank your clients for their business, you need to know how to write good email subject lines that get the job done. Because without good email subject lines, you might as well send your emails

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4 Reasons Buyer Personas Improve Inbound Marketing

You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest gaps between the two is the definition of a quality lead:  59% of marketers say they provide salespeople with very high quality leads, only 25% of salespeople agree (2017 Hubspot). Clearly, quality marketing-sourced leads — that could convert to sales — mean different things to marketers and salespeople. To close this gap you must invest in buyer persona development. Buyer Personas are crucial if you want your

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Content Writers Can Support Your Marketing Department

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not. Providing content help supports and re-energizes your sales and marketing team so they can focus on what’s really important: reaching more customers. 3 Ways Content Writers Support Your Marketing Department Marketing teams get bogged down with the ongoing content demand, taking away their focus and momentum. Tasks like redoing and improving your website, updating your blog, keeping in touch on social media, and eliminating duplicate content on your

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CRM Comparison Guide for Free and Paid

Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or large corporations keep track of customer data and organize your marketing efforts so you can keep your consumers engaged. With both free and paid versions of CRM software at your disposal you can use this CRM comparison guide to choose the best CRM software to nurture your business relationships. We’ve outlined a few popular picks including pros and cons for each to help you decide. CRM Comparison Guide (Free Vs. Paid) Software Free Integrated Analytics Option

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A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

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Successful Inbound Marketing So You Attract Consumers Online

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time.   Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once

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Align Sales And Marketing Departments To Increase Company Sales

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes.  Here’s How You Align Sales And Marketing  Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in.  So, at first glance the

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What You Need To Know To Become CASL Complaint

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic Marketing (CEM) standards are evolving. You’ll also be better prepared for the reinforcement of Canada’s Anti-Spam Laws with some additions come July 1, 2017. Every company undertaking online marketing has a responsibility to their business goals, but more importantly to the clients and customers they serve, to allow customers control over the information they receive. This article aims to provide online marketers and Tangible

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