Social Media Marketing

How to Improve Open Rates With Good Email Subject Lines

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep reading based on the subject line alone (Hubspot 2016). Whether you’re running an email marketing campaign or simply want to thank your clients for their business, you need to know how to write good email subject lines that get the job done. Because without good email subject lines, you might as well send your emails


Canada’s Anti-Spam Legislation Changes 2017: What it Looks Like

Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses. Canada’s Anti-Spam Legislation (CASL) first defended the rights of consumers who receive commercial electronic messaging (CEM) in 2010. Their rights were further protected with the changes that followed in 2014. The intention was to officially add the Private Right of Action (PRA) provision to legislation this summer.. This change has since been postponed. Reason for the CASL delay in a nutshell: To weigh consumer rights with those of businesses.


How To Unlock The Secret To BuzzFeed’s Success For Your Company

At first glance, the content on seems to consist mostly of listicles (and funny cat gifs). But there’s so much more to the secret to BuzzFeed’s success. The digital media company provides news and entertainment to its users on a global scale. It welcomes 200 million visitors every month — 50% of which are Millennials (Source: Quantcast). The secret to BuzzFeed’s success lies in its ability to create shareable content. The Secret To BuzzFeed’s Success: Social Media BuzzFeed didn’t invent the listicle (digital content presented in list form). They simply took a good idea and made it better by


Manufacturers: Get Customers To Like And Share Your Content

You’ve invested a lot of time and energy creating a manufacturing website. You've written optimized content so you're ready to convert worldwide visitors into investors and clients. But how do you get your target audience to like and share your content? It can be a frustrating process. In a competitive global manufacturing market, drawing the interest of investors and clients can take time. Here's when turning to social media makes sense. Used well, social media quickly broadcasts your manufacturing message and helps you reach new, relevant, audiences.  By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).


Gain More Twitter Followers As A Tourism Expert

By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out which makes you the expert. Use your insider tourist knowledge to create interesting content and instill confidence in the tourists you want to attract. Use Social Media To Gain More Tourist Followers and Attract A Tourist Online Audience  Here's three ways to start positioning yourself as an expert online and gain more tourist followers. 1. Look The Part! If you want to be taken seriously


How To Boost Website Traffic to Attract Investors With Social Media

You can attract investors with social media plus boost website traffic. Step One: create a relationship between your business social media accounts and your company’s website. Use social media to offer compelling information that leads followers to your website. Then investors can the find details about investing in your economic development region on your website. Plan your social media content strategy around this relationship to help you convert more visitors to investors. Here's 4 Ways to Attract Investors With Social Media and Increase Website Traffic There's 21 million active social media users in Canada (as of January 2016). Tap into that audience to boost website traffic with social media


Three Ways To Create Email Subject Lines That Attract Tourists

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line, according to Hubspot. Much like a book is judged by its cover, emails are judged by their subject lines. So, if you’re using an email marketing campaign to attract tourists to your Ontario tourist region you need to put a lot of thought into how you present yourself. Luckily, I have a few tricks to help you choose


How A Five Second Video Increases Website Traffic

Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast. You heard it right, from a writer no less, five second videos (and other visuals) help you engage more consumers. Videos can be dramatic and fun. They’ll evoke emotions and emotional reactions that even the best writing can’t stir in everyone. And, an effective five second video lets you send your message before attentions move on to the next stimulus. What’s better,


How to Set Up LinkedIn to Increase Online Sales for Your Company

Understanding how to set up LinkedIn to increase online sales is a huge opportunity, with such a large number of top professionals networked together in one location, which is available to you 24/7 through your nearest device. 3 LinkedIn Stats that May Surprise You LinkedIn is the #1 social media platform for content distribution 94 percent of B2B marketers use LinkedIn to distribute content Content gets 15 times the interaction of job postings on LinkedIn 13 Ways to Optimize Your LinkedIn Company Page to Increase Online Sales The purpose of the LinkedIn Company Page is to “raise brand awareness, promote


5 Simple Ways to Attract Visitors to Your Facebook Business Page

Facebook, along with the rest of modern technology, is evolving. If you run a small business and are looking to make your mark online, you need to keep up with the changes and implement them to your full advantage. Luckily, the developers behind the revolutionary software have created a variety of options for you to increase your likes on Facebook. First Steps for Launching Your Facebook Business Page Marketing Strategy Know what you want. It sounds simple, but without a clear objective in mind, how can you know which tools will give you the best results? Who is your ideal


How to Reach Your Economic Development Investors Today

Reaching your target audience aka economic development investors is only part of the mission. You must connect. Why? Lack of connection means lack of relationship and lack of investment in your region. Growth is achieved through shared resources and networking. Make Full Use of the Benefits of Social Media to Connect to Economic Development Investors Create cohesion within your team via a well-thought-out content strategy & policy—these will clarify goals and keep you and your team on course. Invest in training so the team is prepared to keep the site up-to-date and functioning optimally. Consistency and solid planning in this area


Useful Social Media Tools for Ontario Tourism Marketing

You may have already read "How Inbound Marketing will Attract Tourists to Your Ontario Region". If not, it's worth a read. Now we focus on tools that will make it easier for Ontario tourism marketing Social media sharing is a key part of an effective inbound marketing strategy. However often we get hung up on trying to decide on what photo to add to a blog article to share, or how to track the social media results. Here's a list of good social media tools to use for your Ontario Tourism Marketing. Making it Easier For Ontario Tourism Marketing Canva - make an


Increase Your Online Sales and Grow Your Business in 2017

The end of 2016 has come and, like most entrepreneurs, you probably have a whole list of articles you wanted to read – all relevant to your business! To help you catch up, here is our compilation of… The 7 Top Content Marketing Articles to Help You Grow Your Business Online in 2017  SEO Tips To Help You Attract The Right Buyers in 2017 - Once you’ve enriched your site with good-quality and audience-relevant content, you want investors and potential customers to read it. One way to drive traffic to your content is through Search Engine Optimization (SEO). How To Use Twitter


3 Ways to Avoid Email Marketing Mistakes

The Good News - people open up our e-newsletters (even if it is to tell us we made a mistake) and they also know how to share or comment using the social media buttons (in order to get a live response!). Two big wins for email marketing! The Bad News - On our latest e-newsletter (announcing our change from Constant Contact to Hubspot) the personal token (Dear Firstname) didn't actually add in people's first name. This meant that EVERYONE received an email that started with Dear Firstname! How embarrassing, so we made a checklist to follow so this doesn't happen


Who Was At #OEMC2016 and What Happened?

WOW! #OEMC2016 was ranked as the top trend in Canada by @WorldTrend! Here's a snapshot of some of the great resources @OEMC_Conference @OntarioEast lets us connect with every September! Who was at #OEMC2016? Should you be here next year? [View the story "Who was at #OEMC2016 & What Happened?" on Storify]

How To Create Community Engagement

Tweeps gathered virtually to discuss this topic at #OEMC2016 - here's the advice and insight they shared on how to create community engagement. [View the story "How To Create Community Engagement" on Storify]

Communicating ‘Quick Wins’: Successful EDOs Do…

Economic Developers gathered virtually for this #OEMC2016 Tweetchat topic to share learning and insight. Find out what successful EDOs do. [View the story "Communicating 'Quick Wins': Successful EDOs Do..." on Storify]

Conference Tweeting 101-Why Would Economic Developers Use Twitter?

Why would economic developers use Twitter? Find out more here during the Tweetchats at the Ontario East Municipal Conference in Kingston, Ontario [View the story "Why Would Economic Developers Use Twitter? " on Storify]

Best Ideas and Resources for New EDOs!

[View the story "Best Ideas & Resources for New EDOs! #OEMC2016" on Storify]

What To Tweet About As An Economic Developer?

Are you an economic developer who is hesitant about online marketing and Twitter? Here’s exactly why Twitter is the ‘must have’ tool for economic developers: it’s key to retention and investment attraction. I know I know, you probably have all these objections to using Twitter. But I can rebut every single one and show you why Twitter is perfect for EcDev. And, Twitter could be your new best friend (seriously, or at least the app who introduces you to your new best friend) at your next economic development conference. The Ontario East Municipal Conference is around the corner, follow the