Social Media Marketing

How Are Companies Using Social Media To Sell Tourist Regions?

How are companies using social media? Here’s the simple answer: by starting conversations about their region that attract tourists and catch on. Starting a conversation and building on it is how businesses attract attention that leads to sales. To Attract is your first goal in the buyer’s journey through inbound marketing. Because you’re in the tourism industry, you have a distinct advantage when it comes to attracting business online with social media, and that advantage is Instagram. Instagram is the place where you can start a conversation with a picture. Think about it. A few photos of glowing sunsets and

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Attract New Investors Using Social Media For B2B Companies

Are you wondering what social media for B2B companies looks like? Let’s take it a step further - in this article we’re going to discuss how social media can work for economic developers too! Because B2B companies market to businesses and not regular consumers, their targets are often more “expert” - they’re out there researching as part of their job. These experts have different needs than the average customer. B2B marketing will be different than B2C marketing, but social media is versatile enough to be effective for both. If you’re looking for a better, online way to attract the right

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How Are Companies Using Social Media Hashtags to Sell Destinations?

The hashtag. What was once known as the pound symbol on a telephone (#) is now being used to join a movement, share humour, connect with the world, and promote destinations on social media. How is it done? How are companies using social media hashtags for attracting tourists? In the first article of our series on inbound marketing in the tourism industry, we discussed the power of Instagram when it comes to attracting tourists. Now, as we close the series, we’re going to discuss why hashtags Delight people: the fourth stage of inbound marketing. After all, the buyer’s journey isn’t

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5 Email Marketing Best Practices To Get Newsletters Read

Using email marketing best practices ensures your emails get read so your good content doesn't go to waste.  An email newsletter is an excellent way of keeping your target audience up to date on your tourist region’s latest ventures. And reminding them of everything you have to offer. This can build brand recognition, and continue a relationship of trust between you and your audience. That is, if you’re doing it right. Everyone with an email account knows the pain of opening their inbox to unearth an avalanche of newsletters they don’t care about. Following email marketing best practices can help

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Top Ten Tips For Scoring Social Media Results in 2017

Have you ever asked yourself “how are companies using social media?” or “how can I convert leads to sales with social media marketing?” If you have, we’ve got answers for you so you can see social media results. No matter what industry you’re in, there are always consumers to connect with through social media - especially at this time of year. For those of you who want to improve your social media marketing results in 2018, now’s the perfect time to brush up on your knowledge of social media for business! Social Media Results: How Are Companies Using Social Media

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How Using Social Media for Business Marketing Can Improve Sales

When using social media for business marketing you increase your sales by building online relationships. Help potential customers feel more comfortable making a purchase from you. They’ll get the confidence they need to click BUY from your social media presence. If social media feels overwhelming to you, keep reading. Learn how using social media for business marketing helps to connect with potential clients and generate more business online. Business marketing with social media is a long-term commitment for long-term returns for your company online marketing. 3 Steps When Using Social Media For Business Marketing Fix your website content. Develop a social

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3 Reasons Social Media For Manufacturing Companies Is A Great Idea

For your company to grow you need to learn social media for manufacturing companies. To attract international customers, your website must compete globally. More clicks mean more sales, but how do you get those international visitors to your website? One answer is to use social media marketing (SMM). SMM delivers your company message right to a customer’s digital door. And it can be executed with minimal costs. If done properly, SMM continues to work for itself, as the content is shared over and over again. But can social media for manufacturing companies really help attract international attention? 3 Social Media

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Create Content For Your Email Campaign That Converts Leads to Sales

In the world of marketing, you need to create content for your email campaign that turns an interested contact into a customer. Writing the perfect email – the one that turns your words to gold – seems impossible, but it doesn’t have to be. Here Are 7 Tips To Create Content For Your Email Campaign That Works 1. Improve Email Open Rates The success of your email campaign depends on your open rate. But, you only have a fraction of a second to catch someone’s attention as they scan subject lines in their overflowing inbox. Don’t worry. You don’t have

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Easy Ways To Promote Your Region: A Tourism Destination Facebook Page

Savvy tourism businesses have been using tourism destination Facebook pages to reach their target tourist audience. These pages help convert followers into visitors to their region. Then, they engage visitors further by getting them involved with their Facebook page. Sharing visitors’ pictures, insights and experiences with the larger Facebook community is a great strategy. Your tourism destination Facebook page promotes your region for you.   Aside from your tourism website, creating your own travel destination Facebook page gives you ultimate control over your business's story and imagery. It also provides direct access to your target audience. It’s so easy to

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Simple Steps To Set Up A Facebook Page For Your Ontario Tourist Region

Tourists flock to the internet to research destinations they want to visit. If your business has a dedicated Facebook page, it provides tourists with your region’s details on a simple-to-use platform that's accessible anytime. Setting up a Facebook page for your Ontario tourist region is like building a secondary professional, targeted website. Except it’s much easier to do and - best of all - it’s free! This is why you need to set up a Facebook page for your tourism business. Facebook is a powerful social media networking tool that allows potential visitors an opportunity to interact with your tourism

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Why Companies That Use Blogs Should Get Started With Twitter

When you get started with Twitter, you can evolve your business by getting more eyes on your blog. It doesn’t need to be complicated. Companies that use blogs and Twitter have more opportunities to build relationships and drive traffic to their site (improving their odds at lead conversion). That’s because Twitter and Google are pals. That’s right, you can build the influence of your blog alongside your Twitter following. Two birds and one stone. Or one bird and one blog. Companies That Use Blogs: What to Tweet and How to Get Followed If you’ve checked out our other Twitter articles

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The Benefits of A Company Facebook Page and How to Get ‘Liked’

Facebook, like Twitter, has the power to attract - if you know when and what to post on your company Facebook page. For companies that use blogs, circulating information via social media can bolster visits to their blog, increase their authority online, and improve word-of-mouth marketing. Use our Twitter tips  and the Facebook tips in this article to elevate your business on both platforms. You'll be that much closer to becoming a master of your field on social media! Companies That Use Blogs Can Convert Leads To Sales Using Facebook Too Think of Facebook as an offshoot of your main web

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How to Improve Open Rates With Good Email Subject Lines

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep reading based on the subject line alone (Hubspot 2016). Whether you’re running an email marketing campaign or simply want to thank your clients for their business, you need to know how to write good email subject lines that get the job done. Because without good email subject lines, you might as well send your emails

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Canada’s Anti-Spam Legislation Changes 2017: What it Looks Like

Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses. Canada’s Anti-Spam Legislation (CASL) first defended the rights of consumers who receive commercial electronic messaging (CEM) in 2010. Their rights were further protected with the changes that followed in 2014. The intention was to officially add the Private Right of Action (PRA) provision to legislation this summer.. This change has since been postponed. Reason for the CASL delay in a nutshell: To weigh consumer rights with those of businesses.

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How To Unlock The Secret To BuzzFeed’s Success For Your Company

At first glance, the content on BuzzFeed.com seems to consist mostly of listicles (and funny cat gifs). But there’s so much more to the secret to BuzzFeed’s success. The digital media company provides news and entertainment to its users on a global scale. It welcomes 200 million visitors every month — 50% of which are Millennials (Source: Quantcast). The secret to BuzzFeed’s success lies in its ability to create shareable content. The Secret To BuzzFeed’s Success: Social Media BuzzFeed didn’t invent the listicle (digital content presented in list form). They simply took a good idea and made it better by

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Manufacturers: Get Customers To Like And Share Your Content

You’ve invested a lot of time and energy creating a manufacturing website. You've written optimized content so you're ready to convert worldwide visitors into investors and clients. But how do you get your target audience to like and share your content? It can be a frustrating process. In a competitive global manufacturing market, drawing the interest of investors and clients can take time. Here's when turning to social media makes sense. Used well, social media quickly broadcasts your manufacturing message and helps you reach new, relevant, audiences.  By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).

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Gain More Twitter Followers As A Tourism Expert

By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out which makes you the expert. Use your insider tourist knowledge to create interesting content and instill confidence in the tourists you want to attract. Use Social Media To Gain More Tourist Followers and Attract A Tourist Online Audience  Here's three ways to start positioning yourself as an expert online and gain more tourist followers. 1. Look The Part! If you want to be taken seriously

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How To Attract Investors Boost Website Traffic With Social Media

You can attract investors with social media plus boost website traffic. Step One: create a relationship between your business social media accounts and your company’s website. Use social media to offer compelling information that leads followers to your website. Then investors can the find details about investing in your economic development region on your website. Plan your social media content strategy around this relationship to help you convert more visitors to investors. Here's 4 Ways to Attract Investors With Social Media and Increase Website Traffic There's 21 million active social media users in Canada (as of January 2016). Tap into that audience to boost website traffic with social media

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Three Ways To Create Email Subject Lines That Attract Tourists

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line, according to Hubspot. Much like a book is judged by its cover, emails are judged by their subject lines. So, if you’re using an email marketing campaign to attract tourists to your Ontario tourist region you need to put a lot of thought into how you present yourself. Luckily, I have a few tricks to help you choose

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How A Five Second Video Increases Website Traffic

Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast. You heard it right, from a writer no less, five second videos (and other visuals) help you engage more consumers. Videos can be dramatic and fun. They’ll evoke emotions and emotional reactions that even the best writing can’t stir in everyone. And, an effective five second video lets you send your message before attentions move on to the next stimulus. What’s better,

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