If you want to go on vacation – to a new city, on a camping trip, or a wine tour – you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites travellers want to visit you need to spend time planning your content. Just like your tourists plan their vacations. To make prospective tourists excited to travel to your destination your tourism website needs to start with a plan – a map – of what and how you’re going to promote what you have to offer.
Just like your tourist region, your tourism website needs to make users fall in love with it so they’ll keep coming back.
For most businesses a website is a storefront. For your Ontario tourist region, your website offers the first glimpse into what your destination has to offer. Whatever amenities your region boasts, it’s easy to get caught up in creating a stellar final product that allows your region to sell itself. But focusing the final product omits one important element: the tourists you’re trying to attract to your website.
Treat your tourism website with the same care your prospective tourists treat their travel planning. Plan, write, then present your website. It’s their first glimpse of your region and keep your content user focused.
You know your Ontario tourist region has plenty to offer prospective tourists. The best way to reflect that in your tourism website is to plan, write, and present your region in a way that turns prospective tourists into return travellers.
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– Why websites fail; so yours doesn’t,
– The real cost of a website and how to budget for it,
– How to improve your digital communications and create a digital strategy.