I’ve been enjoying the benefits of Twitter’s online interconnected community (linked through keywords) for a few months. The fact that people find your business on Twitter–and choose to follow your business–based on the keywords you used in one business Tweet, is more rewarding to me than high organic Google rankings because on Twitter your business sees results immediately: when people find you on Twitter, they don’t have to know about the Tangible Words RSS feed to stay in touch, they just “follow” you in a skim-able way, and it’s up to your business to capture their interest again–which is relatively easy with valuable tweets. (And there are so many great leaders of business on Twitter already adding value in their business tweets, so your business can emulate their success.)
In my time conducting business on Twitter, I’ve found only one really negative potential outcome for businesses on Twitter.
OVERPOSTING – if I get 10 posts in a row from one person my profile page without hearing from someone else, I immediately “unfollow” them. (We’re talking about minute–to-minute constant posting). This is the Twitter mistake to avoid.
Whatever you do — don’t use an automated Twitter posting service. They’re horrible: automated Twitter postings make Tweet Followers feel like we’re having a relationship with a computer — or worse, a spammer. Automated Tweets defeat the very interconnected purpose of Twitter.
Overposting becomes particularly unattractive and problematic if the majority of the Tweets are not of value to the follower.
Sharing ideas and interesting news is valuable. It’s OK to post about yourself and what you are personally doing
sometimes – but only if it’s relevant to the rest of your listeners—and these are friends–not necessarily “followers”. On your business blog, focus on satisfying the people to whom your business blog offers value. Using occasional humour in your business post is OK. But for the majority of your posts, save what you ate for breakfast (unless you are famous for being goofy like Ashton Kutcher) for your personal Twitter account.
Give descriptive, valuable links. Don’t tweet a link without describing the link for your followers. People do not have time
to go and check out random, miscellaneous links–there is just too much online competing for our interests. Your followers will now wait for a new page to load unless your link description promises value.
Good luck Twittering!
PS. If you’re new to Twitter for business you can have your business Tweet proofread for FREE on Tangible Words’ Twitter. Tangible Words will edit your business tweet and advise you on what your business should be posting about. Send us a Direct Message sometime today.