Remember MSN Messenger?
What about MySpace?
Sharing ideas—content—to engage (intrigue) audiences across the internet
= the definition of social media marketing..”
So it’s with a bit of a head shake that I listen to people saying “You have to get on social media”. You actually don’t have to get on social media – you have to fix your website content first. Second, you have to have a content strategy for which social media tools you’ll use, what kind of content you’ll share, what you expect to get out of the tools, and a content policy for who, when, how often you’ll share your content. It’s actually Step 3 that gets you onto social media. Skipping the first two steps means when you get to Step 3 you won’t have a good time.
One of the reasons we have always been attracted to the internet is the ability to find nearly “real time” information.
I’ve also found a personal brainstorm to be helpful. For most small businesses, your company brand starts with who you are.So with Tangible Words, we started with “what people like about Alysha” in her social circles and at workshops, and we made another list of content ideas based on traits that showed Alysha’s personality, and we’re using that to build the Tangible Words Facebook brand and Linked In as well. You also listen to what your clients are asking you about and then brainstorm idea on what interests your clients because at the end of the day, they are who you want!
The final fear can also be managed in these steps as you discover that who your company is, may be hard sales at the end of the day, but what makes people want to work with you is the relationship you extend. So sharing content based on your personality allows people to come to understand who you are and what they can expect from you—fostering trust through social media.