Everybody wants to know how much something will cost them whether they can afford it or not. Good content marketing says you need to answer your customers’ questions. So regardless of your product or service—and how cheap or expensive potential buyers might think it is—put some prices on your website.
I read a blog by Marcus Sheridan, former pool salesman now marketing thought leader, the Sales Lion. And what he said made sense. To paraphrase, he suggests that…potential customers are going to ask how much it costs within the first few minutes of contact. So why not address the question of price on your website, even if you can’t answer it with a fixed value? Sounds reasonable right?
Hubspot stats say conversion rates increase by 27% when prices are included on your website.
3. You’ll gain respect from consumers. Show you’re confident in the quality of your services, have proof of its value, and aren’t embarrassed by asking for what it’s worth. If you feel you’re asking too much: are you undervaluing your service to beat competitors or do you know it’s not worth it?
Is, to price or not to price still your question? Get a website content audit and consultation to help you better understand how your website content, including your online pricing practices, is helping or hindering you sales. Plus, read how you nurture a relationship with your customers after you connect with them online.
Learn ways you can increase your sales online PLUS receive industry relevant ideas and advice on online sales, improving your website, and other content marketing techniques. PLUS 5 tips and statistics on how to increase your sales.
Remember there is no commitment…you can unsubscribe at anytime if you don’t find the free resources helpful.