Even though Economic Development is largely a sales role (you’re selling your community) you need to line up your sales initiatives with your marketing efforts. On Twitter, economic developers fit in with the hashtag #EcDev. And you know #EcDev is a unique and complex responsibility in your region. Your reputation is one of your most important assets. That’s why, besides being concerned about ROI, economic developers hesitate with Twitter and other online marketing tools. Here’s 2 more reasons:
Good news: list collecting strategies aren’t the only elements of online marketing! Having attractive, informative, comprehensive content ready for these investors to peruse is actually critical to your success. It allows you to make the best first impression and show you’re conscientious about customer service and support. (That’s why online marketing gives another big win for economic developers.)
There’s third reason economic developers are hesitant to use Twitter: you’re not quite sure how Twitter works and what information is worth a tweet for your target audience. Twitter is an important resource that gives instant and anonymous access to information to investors. You can simply tweet “Looking for available sites in…find them here.” Then include a link to site selection data on your economic development website and your audience can use the information as they need it. It’s confidential. You’re not naming names and you’re quickly providing relevant information they’re interested in (Remember they follow you, or someone in your network, so they’re already on board with what you have to offer.)
Still not sure? Contact Tangible Words to discuss your Twitter questions
3 Essential Things You’ll Learn:
PLUS: How to get started and quickly excel at Twitter!
Related Twitter Posts:
*this blog was originally published in conjunction with OEMC 2016