Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps investors find your emails in their inboxes and more importantly read them (not immediately relegating them to the Trash folder).
Email is considered 40% more effective than social media at luring new customers (McKinsey & Company).
Segmented email lists allow you to send emails to the right people, with the right content, at the right time.
You can segment your lists based on data (collected during audience research) like investor location, job title, or investing habits. Then you send each segment personalized information. Segmented emails show increased open rates by 19% and click-through rates by 22% compared to unsegmented emails (MailChimp). If you segment well, your investors will receive them filled with information they actually want to read.
Email personalization leads to more interest which leads to more investors in your economic region.
Make your investors feel like your email is just for them. Once you’ve created a set of segmented lists you can use them to attract investors to your economic region by creating individualized campaigns. No matter how you personalize your campaigns make sure you’re creating content that targets your specific audience. For example, you can create an email marketing campaign based on a segmented list of investors who’ve opened your last three. Or time your campaign offers based on response rates from previous emails. Not sure how to create hyper-personalized content? Don’t worry, our Unlimited Content Partnerships can help with that.