You’ve invested time, money and effort into developing a website, but do you know how to keep your website evolving?
Websites have changed on us again. Remember when splash pages were cool? Well that’s over. Now you need to revamp your website every 4-6 years to maintain a quality user experience. Even in the past five years, the focus on content and changing Google algorithms has raised expectations of both the search engines and users.
New algorithms see through blatant keyword stuff. While keywords are not as crucial as they once were you still need to identify where your business fits writing quality content. Quality content is language that can be interpreted so pages are recommended for what they offer based on what it actually says on their website.
Revamping your website or looking to launch? Keep the website evolution top of mind, but don’t worry too much. There are ways to keep your business website relevant and elevate your user experience.
User interface is essential for sales conversion. If your buyers don’t like your site they’re on to the next one in three seconds. Yes. Three. So you have little time to convince users to stay and no time to leave the creative burden to them. It’s too easy to move on, so follow these three principles:
Always provide an incentive to contact you. Compel your users to act because they’ll get something out of it. Make it easy to start a relationship; offer a live chat or free consultation. Don’t stop with the initial contact. Nurture the relationship, no hard sales, offer advice and show your knowledge to earn trust.
Unlock access to this exclusive webinar before you EVER go to RFP or assign resources (fiscal or staff) to your website again!