Is your website honeymoon over? Probably. Because to attract the right buyers and investors you’ll need to maintain your website content to stay relevant online long term.
Cue the tears and expletives. Then start planning your website content so you’ve got fresh, investor ready communication all the time.
Website content planning is actually easy especially since you already made it through the hard part of developing the site (Tangible Words tip for next time: Content First, Then Design).
Draw attention back to your website by developing a meaningful, user-focused content plan. Be sure to include Search Engine Optimization (SEO) and Social Media Marketing (SMM) that’s helpful–and appropriate–for your target audience.
Relevant, up to date content, makes it easier for search engines to recommend your site, and it also feeds your social media content strategy.
Within your CMS, SEO optimize every page and post using the administrative functions, plugins, and creating content in line with your keywords (no keyword stuffing it’ll hurt your credibility).
Longer, defined search terms can rank your website higher with those clients searching specifically for your service giving you a better chance to convert with less effort.