You know you need to create or renew your economic development website, but do you really know how much it’s going to cost and what your money is buying?
Design is the final stage of your website plan, not the start. Only budgeting for design will leave your users wanting more if your content does not give them a positive experience on your site. It is important to identify what content needs to be included on your site and how to make it easy for users complete the process whether it’s to set up a meeting, sign up for your newsletter or download a whitepaper. If your content is not properly planned, a state of the art (and expensive) website still won’t garner the results you’re looking for like attracting investors.
If you budget $10K, above your design and development costs, to address these three steps when creating your website you’ll see a better overall return on your website investment.
Once your content is defined you can start the design and development phase with your website developer. But, keep in mind that your website will be more effective with regular new content. Not only does this give your loyal users new information, it enhances your online reputation and attracts the right investors. (Search engines evaluate new content to determine where your business ranks on search hierarchy.)
To avoid your content becoming stagnant and disorganized (again) you can invest in an Unlimited Content Partnership. An unlimited content partnership means you’ll have access to regular content like blog posts and social media campaigns, plus promotional materials and sales tools written by professional copywriters. You choose what content you need and when you need it so the work gets done to generate you more leads for long term business growth.
Not sure if you can afford to invest this much money in website content? Contact Alysha to discuss what you want from your website and how Tangible Words can help you get it.
Interested in learning more on how to fix your website content to attract investors?
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