Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast.
You heard it right, from a writer no less, five second videos (and other visuals) help you engage more consumers.
Videos can be dramatic and fun. They’ll evoke emotions and emotional reactions that even the best writing can’t stir in everyone.
And, an effective five second video lets you send your message before attentions move on to the next stimulus.
What’s better, a five second video can be used over and over (just like great copywritten content). You can use video in your social media marketing and on your website. Or drop a five second video into your next webinar or traditional boardroom presentation.
Visuals such as infographics or great photos give your audience a quick lesson (infographic) or a rush of feeling (photo). What’s true of five second videos is the sheer volume of users who are hooked immediately. That’s why marketers are moving towards video as a staple of their content marketing plans. Here’s some numbers to help you understand why you should be creating videos too:
While investing in five second videos is a sound choice. When combined with professional copywritten written content and framed within your content marketing strategy your business can build its reputation across every media. Tangible Words can help you prepare content (words, videos and infographics) that fits anywhere, anytime you need it.